bbfan1991
17-04-2012, 10:59 AM
A lickable lift comprising of 1,325 Jaffa Cakes has been unveiled in London.
The Willy Wonka-inspired elevator artwork took artists and food technicians four weeks to produce.
The installation is being trialled at Engine's offices at London's Great Portland Street.
http://i1.cdnds.net/12/16/618x318/odd_jaffa_cakes_lift.jpg
The lift was created as a way of relieving stress for London office employees.
McVitie's Jaffa Cakes senior brand manager Philippa Tilley said of the project: "We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.
"We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office."
McVitie's added that once a Jaffa Cake is licked in the lift, it is taken off the wall.
The Willy Wonka-inspired elevator artwork took artists and food technicians four weeks to produce.
The installation is being trialled at Engine's offices at London's Great Portland Street.
http://i1.cdnds.net/12/16/618x318/odd_jaffa_cakes_lift.jpg
The lift was created as a way of relieving stress for London office employees.
McVitie's Jaffa Cakes senior brand manager Philippa Tilley said of the project: "We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.
"We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office."
McVitie's added that once a Jaffa Cake is licked in the lift, it is taken off the wall.