[bbfan1991]

A lickable lift comprising of 1,325 Jaffa Cakes has been unveiled in London.

The Willy Wonka-inspired elevator artwork took artists and food technicians four weeks to produce.

The installation is being trialled at Engine's offices at London's Great Portland Street.



The lift was created as a way of relieving stress for London office employees.

McVitie's Jaffa Cakes senior brand manager Philippa Tilley said of the project: "We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.

"We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office."

McVitie's added that once a Jaffa Cake is licked in the lift, it is taken off the wall.

[Livia]

And that's art, is it?

[bbfan1991]

Way to relive stress?

Most office people turn to smoking or those who don't smoke turn to food etc...

[Niamh.]

So you would end up licking strangers saliva?

[Maia]

once a Jaffa Cake is licked in the lift, it is taken off the wall

So it will go back to being a normal lift after a couple of days

[MTVN]

Genius

[Marc]

Imagine licking a part that somebody else had already licked

[Josy]

Disgusting

[Jordan.]

So someone is going to stand in the lift all day removing licked jaffa cakes? I think the idea of it is much better than reality.

[Marc]

I'd like the wall if Niamh had just licked it though xoxox

[Harry!]

Originally Posted by Marc

I'd like the wall if Niamh had just licked it though xoxox

Anything Niamh touches turns to gold xo

[Fetch The Bolt Cutters]

i would hate to lick one thats already been licked unless a hot guy had licked it

[Benjamin]

Originally Posted by Harry!

Anything Niamh touches turns to old xo

Fixed it for you.

[Niall]

That's so unhygienic.