Will they air an ad tonight during BGT?

[jackc1806]

Really hoping they do! Curious to see of they splash out, with no billboards or adverts this is the biggest last opportunity to promote it their gonna get...

[ThisIsNickkk]

There hasn't been a lot of advertising in that sense. We've had the splash page in one of the magazines, and the ad has been plastered all over channel 5, but other than that we've not had much. Of course, we have had the interviews with Emma and Rylan, but I'm referring more to the billboard/magazines/tv advertising.

So, it is possible, but with the prices of these slots I'm not holding my breath.

[Marcus.]

heads says no
heart says yes

[daniel-lewis-1985]

Seeing as they have spent **** all on billboards or any real advertising I would assume they have kept the money back to advertise in a prime time slot like this tonight on ITV.

I cant see it happening though.

If It does I will be in shock.

[Samm]

We have had:
OK magazine
Radio 1
Loses women
wright stuff - don't think that will do anything
TV listings today on the sun magazine and front page on the daily express magazine
Lots of ads on channel 5
We could get a ad on BGT maybe that why there is no billiards because we have had everything but no billiards

Its a better advertising then last year's BB

[Firewire]

no, it's too expensive

[joe199998293]

We've had a lack of advertising, maybe they are saving up to get that spot in the BGT finals.

[daniel-lewis-1985]

Well they didn't air it.

Didn't really expect it but with no billboards ect I thought they may have saved money to advertise on prime time tv but obviously not.

[jackc1806]

Well they didn't air it.

Didn't really expect it but with no billboards ect I thought they may have saved money to advertise on prime time tv but obviously not.

It is disappointing. Guess we could hope for launch night soaps but it is just not good enough.

[ThisIsNickkk]

Its not just about BGT, they haven't aired it on any other channel full stop this year which is slightly disappointing.
Unless that will come next week?

[ThisIsNickkk]

Remember, Emma is on BGMT this evening. Most likely wont talk about BB, but just incase you need your Emma fix.

[Gstar]

heads says no
heart says yes

:joker:

[Matt]

Its not just about BGT, they haven't aired it on any other channel full stop this year which is slightly disappointing.
Unless that will come next week?

Possibly - most of the third party TV advertising for January's CBB happened after the launch show...

[emmetmcl]

Remember how we all thought the advertising was crap in January and we got good ratings?

Maybe they'll do the same as last year

[Jordan.]

Would have been good promo obviously but I always thought it was a bit desperate and cringy advertising on other channels. People are aware it's on C5 now so it's not really necessary.

[emmetmcl]

Would have been good promo obviously but I always thought it was a bit desperate and cringy advertising on other channels. People are aware it's on C5 now so it's not really necessary.

How exactly is it "cringey" to advertise their product on another channel?

I really don't understand that.

Edit: Channel 4 just advertised The Return on ITV2.

[ThisIsNickkk]

"You're live on ITV2, please do not swear" Emma's tag on BGMT

[daniel-lewis-1985]

Channel 4 just advertised some French drama on ITV2 yet Channel 5 cant put their hands in their pockets to advertise their biggest show?

Not happy.

[DigitalSid]

Channel 4 just advertised some French drama on ITV2 yet Channel 5 cant put their hands in their pockets to advertise their biggest show?

Not happy.

They're not treating it as just some French drama, they're treating it as event television, ads for it are plastered throughout every other ad break on every other channel, one of the ad breaks during it's first episode is going to be in French in celebration of it's launch.