BB14 launch lowest rated ever

[DigitalSid]

Not including the two one-off E4 spin-offs, with 2.1m (10%). Unlikely competition, 'Horizon: The Secret Life of Cats' won the slot with 4.9m (22%), head to head (not including +1), BB came fourth in it's slot, despite, by everyone's estimations, what seemed like (but clearly wasn't) no competition. If there isn't some amazing retention now or some big viewer boosting '-gate', there's a good chance that next year could be the last of the civillian series. Wonder if C5 think saving the whole promotional budget for the celebrity series was / is a good decision now?

[Marcus.]

nooooooooooooooooooo

[Vicky.]

I'm not surprised really, the lack of advertisement was shocking.

[Black Dagger]

oh well nvm. (as long as they keep renewing the series for as long as it can be good, they can have 5 viewers for all I care)... ratings mean nothing to me, but I would have at least liked 2.5/2.6

[thediaryroomchair]

I thought BB would get 3/3.5m not 2.1m. I feel more could have been done by Channel 5 to promote the series. There were no billboards this year. Imagine if they had one saying "What's the secret....Big Brother Secrets and Lies coming soon to Channel 5". It would get those humming and haring over whether to watch it thinking ooh what could that be and this could create intrigue and gossip. We just had the main advert starring Emma Willis and a few double page spreads in the Daily Star and Express. To me, it seems like Celebrity Big Brother is their bread and butter and they feel contractually obliged to do these civilian shows.

[Vicky.]

Isnt over 2m still good for c5 though? I think their usual ratings are usually hovering around 1m ish..mind its been a long time since I checked ratings :p

[Tregard]

They didnt advertise the bloody thing so I'm not surprised.

[DigitalSid]

oh well nvm. (as long as they keep renewing the series for as long as it can be good, they can have 5 viewers for all I care)... ratings mean nothing to me, but I would have at least liked 2.5/2.6

They won't. Without some ridiculously good retention we're looking at a shocking overnight average.

[JohnnyBB]

it has to be the thursday launch and lack of ads but somthing has to be wrong here.

[Benjamin]

Hopefully tonight will pick up.

[DigitalSid]

Isnt over 2m still good for c5 though? I think their usual ratings are usually hovering around 1m ish..mind its been a long time since I checked ratings :p

It'd be good for a series avg yes, for the launch? It's piss poor. A lot of BB launch viewers are non-fans tuning in out of curiosity and to take the piss out of the wannabes, it won't stay above 2m past tonight (if it even manages that tonight) unless it somehow manages to for the first year ever hang on to 95% of it's viewership (literally).

[daniel-lewis-1985]

I said this all along!

Terrible rating.

Tonights will probably get around 1.4.

Really disappointed as it was a good launch and Emma did a great job. Well done Channel 5 you ****ed up with not promoting it.

[DigitalSid]

it has to be the thursday launch and lack of ads but somthing has to be wrong here.

It always launches on a Thursday, and it's never done this badly, in fact on C4 it managed 5m+ on it.

[Joe.]

really a shame, the best launch since BB11 aswell- the advertising this year was so damn poor!

[daniel-lewis-1985]

BB actually only got 1.99 million viewers (9.3%) witho +1

[DigitalSid]

BB actually only got 1.99 million viewers (9.3%) witho +1

The ratings in the OP include +1, I never said they didn't.

[Raph]

This makes me so sad :(

[JohnnyBB]

WTF went wrong last night then? everythink was perfect and the best launch channel 5 could have produced. was it the lack of housemates? weather was allright house tour was fine, emma was spot on.

[The_Big_Send_Off]

hopefully this series could pull back some viewers! allot of people are saying on twitter (Its Trending now) that they didnt know it was on last night...

plus alot of people may have been turned of by brian, knowing that the show has changed could bring in some new veiwers by word of mouth, could be a topic for alot of people to talk about at work today, lets hope tonights get a higher rating...

[RichardG]

Tonight's live feed ratings will be shocking. Did Emma even promote it at the end of last nights launch? From memory I don't think she did.

[daniel-lewis-1985]

The ratings in the OP include +1, I never said they didn't.

You say (not including +1) in your original post :/ maybe you're talking about something else but its not clear.

Anyway remember you said you were gonna be like "I told you so" when BB hit 3 million as you were 100% that it would well you were wrong. Just had to get that in there.

Big Brother Live: got 426k (5.6%)

[Sun Tzu.]

They didn't promote it enough. That much is obvious.

[Marc]

The secret life of cats

[SSL2012]

Perhaps a number of reasons

1)Lack of proper advertising.

After 2 years of considerate favourtism towards pushing the budget on cbb. Five need to focus it more on the civ version to save this format and make the public more aware.

2)lack of intrest...

Perhap's the format is on it's last legs and people just don't really care about big bro anymore, no matter what changes or advertising occur.

Should this trend continue, i'd certainly not advise the end, BB (certainly the celeb) can still pull big numbers, and as twitter shown last night the civ bb was making alot of noise, which no other show on he channel can attract.

I'd propose a break for a year, keep the contract with endemol, bring it back under massive publicity etc, and if it still fails then yes i'd end it for good.

And finally

3)General viewership is down all over the board

and

4)Misleading title, "Big Brother secrets and lies" without proper/clear advertising, people could of quite easily mistaken it for a documentary and not really cared...i'm baffled as to how it's come no where near the previous two launch's.

[karezza]

The BBC deliberately sabotaged the BB launch with that cats programme.

:nono:

[oathbreaker]

Emma was amazing and proved totally how wrong Channel 5 got it putting Brian in charge.

Housemates weren't good. they still have a chance to throw some more in tonight even if that means no beds and do some massive vote to kick out next week

[JohnnyBB]

I worked it out now looking at the twitter facts, big brothers target market is the female's, it didint stand a chance with the cat show cause that targeted female watches, Also men that dont let there wives girlfreinds ect watch big brother, where the most watched with channel 4s alien documentry.

and a part of me still thinks pepole are pissed off with conor winning the 50k

[daniel-lewis-1985]

I just feel for Emma as she did a brilliant job.

[Jordan.]

What the hell is wrong with the world that people would rather watch the secret lifes of cats :bored:

[oathbreaker]

I worked it out now looking at the twitter facts, big brothers target market is the female's, it didint stand a chance with the cat show cause that targeted female watches, Also men that dont let there wives girlfreinds ect watch big brother, where the most watched with channel 4s alien documentry.

and a part of me still thinks pepole are pissed off with conor winning the 50k

glad you mentioned the C word..
I do think last years farce really pissed a lot of people off someone boring winning BB people can forget and not really hold a grudge but when someone like him can basically do what he wants and get the reward that's going to hurt the show.

[The_Big_Send_Off]

cats are taking over...

[daniel-lewis-1985]

Imagine how low the Saturday show is gonna be :o

[jackc1806]

Imagine how low the Saturday show is gonna be :o

700k probs :(

[The_Big_Send_Off]

Imagine how low the Saturday show is gonna be :o

i dunno word is going round now that bb is back.. alot of people saying they didnt know it was on, could gain a few viewers tonight i think

[daniel-lewis-1985]

i dunno word is going round now that bb is back.. alot of people saying they didnt know it was on, could gain a few viewers tonight i think

I hope so.

I would love it to rise but sadly don't think that's going to happen.

[MTVN]

Tonight should pick up with it being a Friday and still officially a 'launch night', plus people should know it's actually back now

But yeah, still terrible

[Novo]

don't worry, it's just some sort of mis-calculation 11.99m ( without +1 ) will be announced shortly

[The_Big_Send_Off]

if only.. i wish i watched it when it was the biggest reality show on tv!

would have been the amazing to see it when bb3 got 10m on final

[JohnnyBB]

Im watching this cat show on demand, its bloody good!

[karezza]

Cats kill birds

[daniel-lewis-1985]

Im fuming.

Hope those cats get cat aids.

[karezza]

Cats are evil. Stop the pro-cat propaganda!

[erinp5]

I am not surprised ,there was no buzz to the show last night. I find the Hms overweight unattractive plain and uninteresting.Having the Hms go in over two nights was a big mistake I don't feel BB has started.As for Michael the 'actor' what a joke.
I think my addiction to BB might just be cured after last nights disaster.
Emma was faultless ,she did the show very well.

[Jack_]

This is what happens when you don't promote it enough and save the money for the 4398579th series of Celebrity Big Brother. ****ing morons.

Anyway I said this the other day but just in case anyone in charge of the decision is reading...you drop the civilian series, I turn off. I shan't be watching two CBB's a year without the original run.

And why do I get the feeling that the reason they haven't yet promoted 5*'s live feed is because they don't want it to do well so that they can reduce it, rather than increase it...

[Withano]

Its probably the hardcore fans complaining about voiceovers and graphics. If the hardcore fans have things to be bitter about, the on-off fans wouldn't be excited either. Blame yourselves.

[daniel-lewis-1985]

Its probably the hardcore fans complaining about voiceovers and graphics. If the hardcore fans have things to be bitter about, the on-off fans wouldn't be excited either. Blame yourselves.

That doesn't even make any sense.

[Withano]

That doesn't even make any sense.

Denial

[daniel-lewis-1985]

Denial

Again.

This doesn't make sense.

[Jamesy]

See, if they scrapped the CBB series in September all the money for that could have been used to cover the civilian show and also promote it. All they needed was one or two adverts shown on ITV during BGT week, they would have instantly secured a good portion of viewers then!

This whole concentrating on CBB thing will lead to the show being axed sooner than they think.

[Withano]

Again.

This doesn't make sense.

Is wel denial 1985

[daniel-lewis-1985]

Is wel denial 1985

Someone needs to scrub up on their English.

[Jords]

aww

[DigitalSid]

You say (not including +1) in your original post :/ maybe you're talking about something else but its not clear.

I said that it came fourth in it's slot not including +1(s), not that the rating I posted didn't include +1.

Anyway remember you said you were gonna be like "I told you so" when BB hit 3 million as you were 100% that it would well you were wrong. Just had to get that in there.

I don't think me, you or anyone anywhere expected a documentary about cats to almost match CBB8's launch though.

[BigBrotherfan4ever]

Can't believe how bad the ratings were, I really did it would get around 2:8m mark, it was such a good launch as well, very disappointed about the ratings.

[Fingerprints101]

Extremely disappointed with just 1.99m for its first run, and even the +1 doesn't do any favours.

Though I do seem to recall BB13 about 2.7m for the overnights and it got boosted up to just over 3m if I'm right? Hopefully the official ratings will get it to 2.5m this year.

[Ryan57]

What the hell is wrong with the world that people would rather watch the secret lifes of cats :bored:

Intriguing program tbh. Admittedly, I did watch BB instead of it but I will be watching the cats thing.

People didn't miss much not tuning in anyway.

[GiRTh]

The split launch caused this.

[james130]

If I hadn't been on this forum and a fan I wouldn't have known it was on.
Didn't see one ad. :idc:

[Brother Leon]

Some people saying twitter trends is enough promo...:laugh:

[daniel-lewis-1985]

I said that it came fourth in it's slot not including +1(s), not that the rating I posted didn't include +1.

I don't think me, you or anyone anywhere expected a documentary about cats to almost match CBB8's launch though.

Yes I know but I did say it wouldn't get 3 million due to lack of promo and you made out I was wrong to think otherwise.

Just calling you out.

[oathbreaker]

Cost is relative like Frow and others decided better to spend 100k on buying off Brian's contract.

I don't think for one moment sticking a decent amount of coverage on will lump 2 million viewers back but truly yet again BB is on and the updates are crap its dead there's no sense of involvement they expect you to tune in at allotted times and expect that to carry the momentum on till the next day.

We had Jeff ford for nearly two years telling people this was the new vision of Bigbrother along comes frow and almost ripped apart everything BB on C5 was about.

apparently there's odds of 25/1 BB being axed Midseries before that happens I truly hope Ben Frow throws caution to the wind and moves the 2hr feed till later in the night and adds maybe and extra hour.

Its extreme but I would drop the Mole just pretend he had enough and walked and just let them get on with it they can still have viewers vote on what BB should do.

And would be looking at maybe a shock triple eviction in 2/3 weeks then adding some grounded Hm's who are going to give viewers fun and be there for just that a lot of them last night clearly just there YET again to join the Zlist.

[SillyTilly]

Its not surprising but its still high enough to secure the short term future with Channel 5 I think. They are probably still happy with the result.

[DigitalSid]

Yes I know but I did say it wouldn't get 3 million due to lack of promo and you made out I was wrong to think otherwise.

Just calling you out.

This wasn't just down to promo, that would have played a big part, but the part that Horizon doc played will have been bigger, Happy Families and Alien Abductees flopped too and they had decent promotion, the former, great.

[daniel-lewis-1985]

Cost is relative like Frow and others decided better to spend 100k on buying off Brian's contract.

I don't think for one moment sticking a decent amount of coverage on will lump 2 million viewers back but truly yet again BB is on and the updates are crap its dead there's no sense of involvement they expect you to tune in at allotted times and expect that to carry the momentum on till the next day.

We had Jeff ford for nearly two years telling people this was the new vision of Bigbrother along comes frow and almost ripped apart everything BB on C5 was about.

apparently there's odds of 25/1 BB being axed Midseries before that happens I truly hope Ben Frow throws caution to the wind and moves the 2hr feed till later in the night and adds maybe and extra hour.

Its extreme but I would drop the Mole just pretend he had enough and walked and just let them get on with it they can still have viewers vote on what BB should do.

And would be looking at maybe a shock triple eviction in 2/3 weeks then adding some grounded Hm's who are going to give viewers fun and be there for just that a lot of them last night clearly just there YET again to join the Zlist.

They wouldn't axe BB mid series.

[Rob!]

Gutted about this, it was a great launch :(
How is it in terms of channel 5's average ratings though?

[oathbreaker]

Its not surprising but its still high enough to secure the short term future with Channel 5 I think. They are probably still happy with the result.

3 million yes If what frow wrote about money being a key issue they will be gutted by this.

feel sorry for Emma because she was utterly amazing last night I thought even better than Davina. She really showed why Brian had to go because the guy just couldn't install any sense of a Grand launch, Emma did.

When I read the stories about the HM's being more grounded I thought with all the other changes it was going to happen but loads of them were just the same old Zlisters waiting to happen.

that being said it might shock us all and the numbers wont drop much lower and last night the truly loyal fanbase were the only ones that cared so watched.

[daniel-lewis-1985]

Even if it stays the same the average will still be down due to the low launch which will give Channel 5 an excuse to axe the summer series.

[daniel-lewis-1985]

This wasn't just down to promo, that would have played a big part, but the part that Horizon doc played will have been bigger, Happy Families and Alien Abductees flopped too and they had decent promotion, the former, great.

C'mon if this series had billboards and a few ads during Emmerdale/Corrie then it would have been a different story.

It could have easily hit 3 million with the right ad campaign.

Looking at Twitter last night there was so many tweets with people not even realising it was on.

Such a shame.

[neneu10]

This is terrible

Big Brother 2013 in Brazil had the worst launch ever with 25 million compared with 33 million last year is very bad.


Hopefully it happens the same thing happened here that the shoq managed to recover and had the final with 29 million compared with 26 million last year.

[neneu10]

edit

[Samm]

Not that great but I don't care about the ratings anymore

[The_Big_Send_Off]

trending on twitter isnt enough..

ino on my iphone i have to go to another page to look at tending topics, which i never do -_- so i can imagine alot of people dont

[daniel-lewis-1985]

It would be amazing if this series could build.

It has the potential if the media still keep reporting on it as much as they are at the moment.

Luckily there are no articles in the sun, mirror, star etc about the disastrous ratings last night so fingers crossed they haven't cottoned on lol.

Plus Emma is amazing and im sorry her series should not be rating lower than Brians.

[Headie]

It's good ratings for C5 though. If this was on BBC or ITV then I'd see what the fuss was about, but C5 are lucky to even get over 2 million viewers, lets be honest.

[daniel-lewis-1985]

It's good ratings for C5 though. If this was on BBC or ITV then I'd see what the fuss was about, but C5 are lucky to even get over 2 million viewers, lets be honest.

No its not.

CSI gets over 2 million sometimes and a lot of Channel 5 shows get between 1 and 1.7 million so BB is just gonna be on par with them or lower for the highlight shows by the looks of it.

[TomRocksUrSocks]

No one cares anymore. Sad but true.

[Rob!]

Let's face facts here and now guys - We ain't getting Live Feed next year.

[Patrick]

Disgrace.

This country would rather watch the 'secrets of cats' than the secrets of Big Brother!

[DigitalSid]

Disgrace.

This country would rather watch the 'secrets of cats' than the secrets of Big Brother!

I'm tempted to watch it now to see what the fuss was about.

[Rob!]

I'm tempted to watch it now to see what the fuss was about.

Don't widen the ratings gap!! :bawling::bawling::bawling:

[KingBergkamp]

Disgrace.

This country would rather watch the 'secrets of cats' than the secrets of Big Brother!

Well at least it be better entertainment. Give me cats over wannabes.

I'm not surprised it wasn't a big ratings hit cause simply BB isn't a big show anymore. Simple as, it had it's day and is now the z list of reality shows. Sad after it was the A-list of reality shows for many years.

[DigitalSid]

Don't widen the ratings gap!! :bawling::bawling::bawling:

iPlayer views don't count yet.

[Rob!]

iPlayer views don't count yet.

Oh. Then knock yourself out. :blush:

[@bbuk_fans]

Oh. Then knock yourself out. :blush:

Actually from August BARB( uk ratings board) will be taking into consideration on demand figures

[Vanessa]

The low rating are down to lack of advertising. :nono:

[Tony1111]

Proves that Celebrity Big Brother is all that people are interested in when it comes to channel 5, hopefully they learn from this and make the new series less tacky during its run time will tell if they go back to basics and fix the editing word of mouth could spread. :)

They had the perfect Celebrity series with Julie Goodyear! I much prefer the normal series but I can't deny when it's moved to Channel 5 their celebrity series are decent but the main show verges on tedious at times.

[Vanessa]

CBB is amazing. i love it! I wouldn't mind if there were three of those a year instead of normal BB. :hugesmile:

[Rob!]

CBB is amazing. i love it! I wouldn't mind if there were three of those a year instead of normal BB. :hugesmile:

:suspect:

[Vanessa]

I prefer CBB to normal BB. I always have. It's just more fun. :hugesmile:

[Jack_]

CBB is amazing. i love it! I wouldn't mind if there were three of those a year instead of normal BB. :hugesmile:

No.

[daniel-lewis-1985]

3 CBB's a year?

That would suck.

If worst comes to worse and they ditch regular BB then they need to do one 10 week long CBB imo.

[Vanessa]

They need to advertise normal BB more. It pisses me off that they don't. :bored:

[Vanessa]

3 CBB's a year?

That would suck.

If worst comes to worse and they ditch regular BB then they need to do one 10 week long CBB imo.

Yes, they could make two longer CBB a year.

[Jack_]

3 CBB's a year?

That would suck.

If worst comes to worse and they ditch regular BB then they need to do one 10 week long CBB imo.

There's no celebrity that would sign up for 10 weeks though, I think the longest C4 one was just one day longer than 4 weeks (most of them were 4 weeks towards the end). They could probably make it 5, 6 would be pushing it though to get them to agree to it.

I'd like January's CBB to be 4 weeks again but I shan't hope for it cause if they dare extend CBB this summer and cut BB back I'll cut someone.

[Tony1111]

The last CBB I disliked because of the cast but the ones before it were pretty good I personally think the year Julie was in provided the best entertainment in a CBB series ever. She was fantastic we still quote her around the house. "Ya should t'felt t'impact of that pie on ma face' nearly knocked me two front teeth out" "DON'T TALK ****E!"

Hopefully this years cast is good enough to provide those comedy gold moments and I can forgive the pesky edits. If any of them have the potentially to be as entertaining than the previous dullards then I am all for it. :)

[*mazedsalv**]

Ouch for BB!! All I can say as a big fan. It will go sub 2m for sure tonight, but (less likely), could it build like BB1? Doubtful. Only positive is that it was highest rating of Ch5 since CBB final... but that says nothing.

That rating though is really embarrassingly bad. The only thing that will help is if it builds tonight, or if it stays around 2m, that it will not drop below 1.6m in the series, but it will.

[Videostar]

Not surprised, the opening show was low key, and the HM's are the worst ever.

[*mazedsalv**]

It would be amazing if this series could build.

It has the potential if the media still keep reporting on it as much as they are at the moment.

Luckily there are no articles in the sun, mirror, star etc about the disastrous ratings last night so fingers crossed they haven't cottoned on lol.

Plus Emma is amazing and im sorry her series should not be rating lower than Brians.

Agreed about the build. I hope a lot of people just didn't know or couldn't watch and it could build tonight. But when has that ever happened?

[*mazedsalv**]

Imagine if it timeshifts 1m when BARB officials come out.... we can hope and dream. I doubt it very much though.

[daniel-lewis-1985]

Tonights not going to rate well.

Theres no buzz and even to me it doesn't feel like launch.

They messed up putting it over 2 nights.

[-Sue-]

The show certainly hasn't been advertised like it usually is.. either that or I am blind.. came on here to find out it started the 13th and checked tvcatchup and found launch night part 2 was on today..otherwise id be curled up in bed with a good book sucking on bournville choccy! (ooer missus)

[YodaBB]

Hopefully Those 2.1M Viewers Stick With The Show

[ruiphillips]

Lack of good promo, tacky music, Brian's presenting has tarnished the show and the TOWIE housemates from 2011 to 2012 have shed more viewers.