Why did they get rid of the 'Secrets and Lies' tagline?

[Patrick]

It seems abit silly that they got rid of the subtitle, as soon as Michael left the house?

IMO they should of kept 'Big Brother: Secrets and Lies' especially with the whole safe house thing and the amount of twists over the past few weeks.

[Jake.]

Yeah, perhaps it was to keep casual viewers tuning in, as they might have got confused with Secrets and Lies, idk lol

[Benji_]

Its cause the producers failed...

[Jords]

It would have probably gotten the show more casual views as well 'ooo secrets & lies whats that' etc.

[Patrick]

Its cause the producers failed...

Doubt that - considering this has been the most successful series in three years, but kk. x