Terrible promotion again [Archive] - ThisisBigBrother.com

zakman440

29-05-2016, 10:01 PM

Wizard.

29-05-2016, 10:21 PM

Yes tbh. I've barely seen the ad on Channel 5 & they missed out on a huge opportunity to advertise during the BGT Final. Plus, if you compare it to the extent that ITV2 are promoting Love Island (ads in every break, a countdown in the corner of every programme, a strap at the end of the programme with a live countdown, break bumpers + heavy online promotion), Channel 5 could do a lot better.

(Also, I'm pretty sure Love Island sponsored a competition on Capital Breakfast...?)

True but Love Island will flop harder than Big Brother. I think the reason Channel 5 don't advertise it is because I don't think they can justify the cost of marketing and advertising. 1M is good enough for them and yes ads could maybe bump them up to 1.5m/2m but I don't think that matters to them as they know they can keep it above 1M and that'll do. I wouldn't care if only 5 people watched it (I know that's not profitable) as long as it's on.

*mazedsalv**

29-05-2016, 10:49 PM

It's awful.

CBB in January was promoted in every c5 break including all the Viacom channels including MTV.

I've seen the ad once on 5

Amy Jade

29-05-2016, 11:03 PM

I've seen it quite a lot on Channel 5 and MTV, are you sure some of you aren't missing it because it's so low key?

*mazedsalv**

29-05-2016, 11:06 PM

I've seen it quite a lot on Channel 5 and MTV, are you sure some of you aren't missing it because it's so low key?

I've always got music channels on and I watch Gotham/Can't Pay/numerous docs and my family watch Neighbours and Home and Away whilst we eat dinner. And have only seen it once in all those times.

Jake.

29-05-2016, 11:07 PM

no idea how people expected an ad during BGT

Marsh.

29-05-2016, 11:08 PM

no idea how people expected an ad during BGT

That would probably cost more than the house.

Jake.

29-05-2016, 11:16 PM

That would probably cost more than the house.

exactly lol

the costs for an advertising slot during shows like that are ridiculous

Denver

29-05-2016, 11:26 PM

I cant at people expected them to plow millions of £s into each series with no returm well im glad you dont run businesses

*mazedsalv**

29-05-2016, 11:49 PM

I def didn't expect a BGT final promo spot, too expensive, but at least a billboard or something.

Tbh, CBB11 promoted the series during Dancing On Ice when the series was already a week in, probably explains good figures for a poor series.

supertv247

30-05-2016, 12:14 AM

Even for C5 and Big Brother, the promotion is terrible, again. For the amount of money they've put into this extension, you'd think they'd splash out on more advertising. CBB had much more. All they've actually done is get it trending on YouTube. It's not even highly promoted on it's own channel, just adverts every now and again! The BBUK Twitter should be tweeting at least every day too.
Obviously Love Island needs to bring viewers, much more desperately, hence the advertising. But BBUK a should definitely have near what they have. It's C5's biggest show. I mean, Love Island has a snapchat filter today... C5 aren't even considering anything like that!

Jack_

30-05-2016, 12:15 AM

And people still insist they care about the civilian series just as much as CBB!

:joker:

MB.

30-05-2016, 12:22 AM

A BB Snapchat filter would probably just be Rylan's teeth so it's for the best

Jordan.

30-05-2016, 12:31 AM

I don't think any amount of promo is gonna get the public interested in the show again so w/e

30-05-2016, 01:05 AM

At least they did the YouTube thing
Even that's an improvement on last years

emmetmcl

30-05-2016, 01:30 AM

I think what they really mess up on is not having the Big Brother theme in the adverts. As another poster said, the advert is low key. If they have that theme, that everyone knows, for only 3 seconds people will immediately think of Big Brother.

But we also have to remember, its a week or so to go. They'll surely advertise on MTV/Comedy Central/etc.

Samm

30-05-2016, 02:14 AM

They don't usually advertise it till around a week to go for civilian BB anyways, i'm past caring about ratings anymore I just want a good series

Jamie89

30-05-2016, 09:29 AM

They don't usually advertise it till around a week to go for civilian BB anyways, i'm past caring about ratings anymore I just want a good series

This is true, even back in the peak ch4 days, I don't remember ever seeing much promo this long before the launch.

TomC

30-05-2016, 09:57 AM

Surely things like Facebook and YT advertisement is what matters in this day and age. You know how many people actually sit through TV adverts?

chriskicks

30-05-2016, 10:15 AM

hopefully we will be drip-fed some info this week and next week leading to the launch.

Marsh.

30-05-2016, 10:59 AM

This is true, even back in the peak ch4 days, I don't remember ever seeing much promo this long before the launch.

In the BB7 days didn't they start the countdown ads at about 30 days?

Headie

30-05-2016, 11:09 AM

And people still insist they care about the civilian series just as much as CBB!

:joker:

Lol no one insists that

_Tom_

30-05-2016, 11:11 AM

Main video on the Youtube homepage for 2+ days is a big step up from previous years' imo

Jamie89

30-05-2016, 11:12 AM

In the BB7 days didn't they start the countdown ads at about 30 days?
Oh did they? I'm not sure, I just vaguely remember ads normally starting a few days before launch. Could be wrong but I never noticed them if they did start sooner

30-05-2016, 11:13 AM

This is true, even back in the peak ch4 days, I don't remember ever seeing much promo this long before the launch.

Eh? Even when I was smaller I remember being bombarded with eye flashes and countdown promos all the time on C4?!

Jamie89

30-05-2016, 11:15 AM

Eh? Even when I was smaller I remember being bombarded with eye flashes and countdown promos all the time on C4?!
They had loads of promo, but how far in advance of the launch was it?

Jack_

30-05-2016, 11:16 AM

Lol no one insists that

You must not have been reading the forum much these last few days then, cause they most certainly do :joker:

30-05-2016, 11:22 AM

They had loads of promo, but how far in advance of the launch was it?

About a month prior to the launch is when eye flashes started appearing and I remember there would also always be a steady stream of rumours and promo happening in Heat

TomC

30-05-2016, 11:36 AM

About a month prior to the launch is when eye flashes started appearing and I remember there would also always be a steady stream of rumours and promo happening in Heat

yep heat's not gonna happen for BB in 2016 :hehe:

Headie

30-05-2016, 11:37 AM

You must not have been reading the forum much these last few days then, cause they most certainly do :joker:

Everyone acknowledges C5 prefer CBB over BB though :shrug:

TomC

30-05-2016, 11:40 AM

tbh in my everyday life i didn't see any CBB17 promotion.

Jamie89

30-05-2016, 11:40 AM

About a month prior to the launch is when eye flashes started appearing and I remember there would also always be a steady stream of rumours and promo happening in Heat

Oh. I stand corrected then :laugh:

30-05-2016, 11:41 AM

yep heat's not gonna happen for BB in 2016 :hehe:

That's not what I was on about anyway? :suspect:
We were talking about how much C4 promoted it luv

30-05-2016, 11:43 AM

Everyone acknowledges C5 prefer CBB over BB though :shrug:

Not everyone, you'd be surprised...

TomC

30-05-2016, 11:43 AM

That's not what I was on about anyway? :suspect:
We were talking about how much C4 promoted it luv

fair enough.

i think people shouldn't really take the promotion too seriously tho. I'm quite sure most people who would have wanted to give BB a go, would have done so between 2000 and 2006 when it was relevant and got 5m viewers.

Jamie89

30-05-2016, 11:47 AM

fair enough.

i think people shouldn't really take the promotion too seriously tho. I'm quite sure most people who would have wanted to give BB a go, would have done so between 2000 and 2006 when it was relevant and got 5m viewers.

Most of channel 5's target audience were probably too young to get into BB back then though

Headie

30-05-2016, 11:49 AM

Not everyone, you'd be surprised...

I've never seen anyone say otherwise tbh

Jack_

30-05-2016, 11:53 AM

Everyone acknowledges C5 prefer CBB over BB though :shrug:

You'd think five years into C5's tenure with the show it would be obvious to everyone (I mean it was from the very start) but again, it's not the case!

Read some of the threads from the last week back. People seem to like deluding themselves into thinking that C5 promoting CBB more, providing more live feed for it and various other things is because 'it's more popular', as if that just happens on its own :joker:

arista

30-05-2016, 12:01 PM

What do you want? A bulletin on the BBC News at Ten?

The show is a much smaller cultish show now.

Yes put a Criminal in
then BBC with get all Moral

Debated on Question Time, as well
please Marsh

Marsh.

30-05-2016, 12:03 PM

Yes put a Criminal in
then BBC with get all Moral

Debated on Question Time, as well
please Marsh

:clap1:

Too right arista

TomC

30-05-2016, 12:58 PM

People seem to like deluding themselves into thinking that C5 promoting CBB more, providing more live feed for it and various other things is because 'it's more popular', as if that just happens on its own :joker:

Well to be fair it kind of does. Every year from 2006 onwards on C4, CBB rated higher than the BB that followed that year, and I'd imagine that this is because of the fact more people watch TV in January, it's less of a commitment than normal BB, and celebs bring their own fanbases to the show.

Greg!

30-05-2016, 01:02 PM

And at the moment CBB is a far better show than BBUK

RichardG

30-05-2016, 01:09 PM

tbh in my everyday life i didn't see any CBB17 promotion.

me neither, but i did see the video ad on the youtube homepage a week ago so i guess the promo for bb17 has been better from my perspective :shrug:

Jack_

30-05-2016, 01:10 PM

Well to be fair it kind of does. Every year from 2006 onwards on C4, CBB rated higher than the BB that followed that year, and I'd imagine that this is because of the fact more people watch TV in January, it's less of a commitment than normal BB, and celebs bring their own fanbases to the show.

Well the race row started that off and the civilian show's gradual decline from BB8 onwards only continued the trend. I'm not saying C5's promotion of CBB is the only reason it's more popular, there are other factors like a celebrity-obsessed culture at play, but it certainly helps.

They should be throwing promotion and money and their flagging shows, not the ones that are already successful, this really should go without saying for any channel. The reason they don't do this for the civilian series has absolutely **** all to do with money or ratings, it is because they do. not. care. about it.

And at the moment CBB is a far better show than BBUK

Because C5 ensure it is!!! Why can't you people see this

They do not and have never cared about the civilian series

RichardG

30-05-2016, 01:12 PM

And at the moment CBB is a far better show than BBUK

yes, i usually find the housemates to be much more entertaining

kinda why i secretly wouldn't mind them sticking celebs into bb17 as was rumoured :blush:

Greg!

30-05-2016, 01:17 PM

Because C5 ensure it is!!! Why can't you people see this

They do not and have never cared about the civilian series

Are you saying they deliberately make the normal BB crap? I don't get it like what could they possibly gain from that. Yes they've made some awful decisions regarding BB but in their eyes it was to try and improve the show. If BBUK got the same ratings as CBB they'd be loving it.
Also lets be real BB17 has had far better promotion than CBB17, all CBB17 had was short 10 second adverts and one billboard poster on the day of the launch, BB17 has had promoted tweets and a decent advert that was on the front page of YouTube and got more than 600k views on Facebook

Jason.

30-05-2016, 01:25 PM

Yeah C4 did promote better. They released the BB6 eye like 5 weeks before the launch and they started the countdowns 18 days before the launch - C5 only ever start it 7 days before and that's if they even decide to have countdowns.

Marsh.

30-05-2016, 01:26 PM

Are you implying they deliberately make the normal BB crap? I don't get it like what could they possibly gain from that. Yes they've made some awful decisions regarding BB but in their eyes it was to try and improve the show. If BBUK got the same ratings as CBB they'd be loving it.
Also lets be real BB17 has had far better promotion than CBB17, all CBB17 had was short 10 second adverts and one billboard poster on the day of the launch, BB17 has had promoted tweets and a decent advert that was on the front page of YouTube and got more than 600k views on Facebook

He's not saying they're purposely sabotaging it.

They just don't put as much effort behind it as they do CBB. I think originally they only wanted CBB but Endemol said that both come as a package deal.

Hopefully this new set built etc is showing some new found support for it though.

Crimson Dynamo

30-05-2016, 01:27 PM

like most my adverts go at x30 so that would be a big waste of time

Samm

30-05-2016, 01:42 PM

You'd think five years into C5's tenure with the show it would be obvious to everyone (I mean it was from the very start) but again, it's not the case!

Read some of the threads from the last week back. People seem to like deluding themselves into thinking that C5 promoting CBB more, providing more live feed for it and various other things is because 'it's more popular', as if that just happens on its own :joker:

I said in the other thread that, they only prefer it since it gets more interest from the GP, and i'm sure if it was the other way round they'll focus on BB more.

Louisa

30-05-2016, 02:23 PM

I'd rather them save money from advertising, a program that's been on for sixteen years is unlikely to attract new viewers, and concentrate on maintaining the series as well as they can do.

I'm hoping for better tasks this time around: there's been a few good ones but not consistently good.

Or of course, they might be saving their money so that they can persuade a certain someone to return.

http://newsimg.bbc.co.uk/media/images/44747000/jpg/_44747225_steph_226_body.jpg

Marsh.

30-05-2016, 03:10 PM

I said in the other thread that, they only prefer it since it gets more interest from the GP, and i'm sure if it was the other way round they'll focus on BB more.

It's a cycle.

CBB was more popular so they put more work into it.

They put more work into it so its popularity was kept.

CBB remains more popular so they put more work into it.

And round and round it goes.

30-05-2016, 03:11 PM

Greg!

30-05-2016, 03:35 PM

whoosh

ok loov

emmetmcl

30-05-2016, 07:55 PM

Just seen an advert on MTV (music channel) there now, having seen none for the past week. Presumably they're starting to advertise a bit more now with a week to go?

*mazedsalv**

30-05-2016, 09:58 PM

They better start doing more now there's basically a week left.

Love Islands promotion in the last week has been fantastic. They deserve praise for that.

We'll see how that rates tomorrow. They have put BB on C5 promo to shame generally.