Why is Big Brother less popular than Love Island?

[Lord Gavin]

Love Island is beating Big Brother in the ratings most days at the moment. Everyone on social media talks about Love Island but hardly anyone talks about BB. The media are talking about LI all the time.

Why has Love Island become more popular than Big Brother? Is it a better tv show?

[Jordan.]

2nd series of Love Island vs 17th series of BB

[Lord Gavin]

2nd series of Love Island vs 17th series of BB

But last year BB was thrashing Love Island. What has changed this year?

[Calderyon]

It´s better produced and better edited show. You get to know people on Love Island in 1 hour much better than in BB nowadays.

[Jordan.]

But last year BB was thrashing Love Island. What has changed this year?

The show had a lot of media hype and promotion this year. I don't think anyone really knew or cared about it last year.

[Mokka]

It just is what you are expecting... without any real pre-contrived manipulation by the producers.

I am still watching Love Island... but I gave up on BB and their fake plot twists and scripted relationships

BB isn't what it was or was meant to be any more... Love Island gives you exactly what you read on the label

[Jack_]

But last year BB was thrashing Love Island. What has changed this year?

An incredible promotional campaign.

ITV2 clearly had a vision for Love Island doing better things this year and threw loads of money at it and promoted the **** out of it day in, day out and have reaped the rewards with like an extra million viewers year on year. C5 on the other hand blew the budget on a new house which was pathetically closed after a week and barely promoted the series at all and left Rylan to be the figurehead of the show teasing everything for days on end.

Put in the promo and people will give it a chance. Produce a good start and people will stick with it. Love Island did both, BB did the latter. Imagine what the figures might've been now had the launch posted a marginally higher number, since the ratings have been consistent most of the series?

C5's treatment of the show is a disgrace

[rusticgal]

Eye candy...:laugh:

[Pete.]

It's doing fine :think:

BB17:

http://imgur.com/AkntDc4.jpg

Love Island:

http://imgur.com/nMt64Qo.jpg

[Cal.]

Love Island has better promotion.
Love Island has only had 4 series' and Big Brother has had 17.
Love Island has more media attention.
Love Island is seen by younger people as the new 'in thing' - Big Brother is probably something their mums watched when they were growing up.

[Cal.]

It's doing fine :think:

BB17:

http://imgur.com/AkntDc4.jpg

Love Island:

http://imgur.com/nMt64Qo.jpg

The recent officials for Love Island and BB have Love Island ahead of BB.

[Cal.]

Not to mention the fact that Big Brother airs 3 series' a year.

[Jordan.]

An incredible promotional campaign.

ITV2 clearly had a vision for Love Island doing better things this year and threw loads of money at it and promoted the **** out of it day in, day out and have reaped the rewards with like an extra million viewers year on year. C5 on the other hand blew the budget on a new house which was pathetically closed after a week and barely promoted the series at all and left Rylan to be the figurehead of the show teasing everything for days on end.

Put in the promo and people will give it a chance. Produce a good start and people will stick with it. Love Island did both, BB did the latter. Imagine what the figures might've been now had the launch posted a marginally higher number, since the ratings have been consistent most of the series?

C5's treatment of the show is a disgrace

I agree with that you're saying but to just defend C5 a bit, Love Island also has the fact it's new and fresh going for it. I'm sure it's easier to get people invested in a new concept than it is to get them to stick with a tired one.

[Samm]

BB is over killed and is kind of living on it's last life now, I'm past caring about ratings aslong as the series is enjoyable. The same will happen to LI in a few years, TV shows aren't successful forever

[Jason.]

Because C5 have ruined BB!

[Cal.]

What Sam said is true too. Love Island's audience will be more fickle - it's audience will grow out of it in the next few years as it stops being the 'in thing' whereas Big Brother has more loyal viewers who have watched for years.

[fitz2k2]

Because C5 have ruined BB!

this!!!!

[Jason.]

Tbh I doubt LI will be around in a few years time.

I honestly think had this years series got the same crap ratings as last year - they wouldn't bother renewing it - but there's more chance now. It may be back for 2017 next year but not sure about 2018-onwards.

[thisisdanny]

I was bored of Love Island after the first few day last year so turned off but I've been hooked this year, it' a shame it clashes with Big Brother most nights. I always watch it on itv2+1 though if it does clash.

But I agree it definitely has something to do with the promotion, and the fact that it's "new".

So far the series average of BB17 is 1.6million whereas LI2 is 1.37million so it's not quite beaten yet.

[Jason.]

I don't think it's just the promotion that has helped LI.

It's actually a really good and enjoyable show (granted I haven't watched in over 2 weeks and have a heck of a lot of catching up to do) but it's still a good show which probably helps in retaining and increasing a lot of its viewership because if it was crap, people would've turned off after the launch and not bothered. This years series has been waaay better than last years imo

[zakman440]

It's simple - ITV2 have invested more into Love Island this year whereas apart from a house extension and some new sets, Channel 5 have cut back on theirs.

I'd also argue that a lot of the people watching Love Island now are the former Big Brother audience who've had enough of putting up with Channel 5's version - I know quite a few people for whom this is the case.

[thisisdanny]

Could it be to do with the scenery as well? Isn't Love Island filmed on an island? So you have that fun, sunny, beachy vibe which is quite rare for British television.

It's in a villa in Majorca :hee:

[Jason.]

Could it be to do with the scenery as well? Isn't Love Island filmed on an island? So you have that fun, sunny, beachy vibe which is quite rare for British television.

Not IAC getting 10m cause they're in sunny Australia during cold November nights over here.

[hot2go]

Lack of loyalty to the things they once loved.

[Cherie]

It just is what you are expecting... without any real pre-contrived manipulation by the producers.

I am still watching Love Island... but I gave up on BB and their fake plot twists and scripted relationships

BB isn't what it was or was meant to be any more... Love Island gives you exactly what you read on the label


Exactly

[Braden]

It seems like Love Island is attracting more than just the generic Reality TV junkie. Lots of people I would never have thought would be interested in the show are watching it. It's quite surprising. Big Brother is stale in comparison to Love Island's new format, and dating is proving to be a successful theme in terms of constructed reality (Ex on the Beach, First Dates, etc.)

[Jason.]

Mess I didn't realise how low last years series ratings were. The last week of LI averaged 1.6m and that's like 1m more than what last years Week 4 got :/

[thisisdanny]

It seems like Love Island is attracting more than just the generic Reality TV junkie. Lots of people I would never have thought would be interested in the show are watching it. It's quite surprising. Big Brother is stale in comparison to Love Island's new format, and dating is proving to be a successful theme in terms of constructed reality (Ex on the Beach, First Dates, etc.)

Charlie and Jason not good enough to soar BB's ratings?

[jaxie]

I don't watch it but the exotic location could have something to do with popularity.

[thisisdanny]

I don't watch it but the exotic location could have something to do with popularity.

Quick let's jet off our housemates to sunny beach

[rionablue]

Love Island is beating Big Brother in the ratings most days at the moment. Everyone on social media talks about Love Island but hardly anyone talks about BB. The media are talking about LI all the time.

Why has Love Island become more popular than Big Brother? Is it a better tv show?

I watch both of them religiously every night. Im really enjoying Love Island this year but I will always be a bigger BB fan. I think that Love Island is only in its second season and is much much better than last year. I guess some people tire of Big Brother eventually ( I never will)

[Jack_]

I agree with that you're saying but to just defend C5 a bit, Love Island also has the fact it's new and fresh going for it. I'm sure it's easier to get people invested in a new concept than it is to get them to stick with a tired one.

Of course, but don't forget C5 and BB were pushing this whole 'the game is changing' crap (which turned out to be totally meaningless as per usual) more than they have done for any of the themes in the past, so the 'new' concept was there, they just couldn't be bothered to promote it properly.

It's a shame because the content of the promo (mainly the trailers) were great, but they just relied on Rylan too much, barely aired the ad on C5 or their sister channels, didn't turn up to a Radio 1 interview, released five house pics on bloody Twitter. It was all pathetic

This series was never gonna hit 3m or anything like that but say it had launched to idk 1.7 or something, the officials might look even better than they do now and could've made the difference between shoddy production decisions to chase ratings and whether or not civilian BB has a future

[Braden]

Charlie and Jason not good enough to soar BB's ratings?

Well that's the thing; it's not being respected because the viewers know it's an obvious attempt to try and be like these other shows.

Actually, the Georgina and Jackson storyline has been the most interesting part of the series to the people who also watch Love Island.

[EspeonBB]

Love Island is getting a lot of press attention. I've never watched it but I've seen a lot of stories in the tabloids and media attention always drives up viewing figures

Meanwhile I haven't read anything about BB outside of here and other BB fan sites

[Jack_]

I also agree re. seeing people I never thought would watch a show like Love Island talking about it :laugh:

Like these are people who slag off reality TV usually and here they are watching a trashy ITV2 one idgi

[sampvt]

Love island has a format and people can follow it. Just recently there was a lesbian kiss and viewing went up. BB has full blown same sex sex and figures go down. Im gussing its the way its done. LI does it classy, BB does it smutty.

BB used to be a bout fun and games and the odd argument, now its all about fights and sex with producer manipulation. We had TOWIE, now we have TOWIBB

[Greg!]

Love island has a format and people can follow it. Just recently there was a lesbian kiss and viewing went up. BB has full blown same sex sex and figures go down.

Welp don't remember that

[alex_front2]

Reasons IMHO for Love Island's success :


On ITV, a bigger channel than channel5 so higher profile. THE PR releases to the media write them selves, sex on TV is a boon for the Sun, SnapChat kids. BB's biggest story this year will be Marco shagging Laura. Alex eating cereal? Not so much. More emphasis on sex and sexual controversy , that's the whole point, which appeals to tabloids eg Miss UK is stripped of her crown for having sex on TV was a big story.

LOVE ISLAND appeals to straight men (who on the whole hate reality TV in general) whilst the Euros 2016 are having a night off. Blokes don't want to watch Hughie being wanked off by Ryan, that's gay guys niche viewing . Straight guys also don't want to see Andy in bed with boyfriend. Why would a bloke watch guys like Sam or Hughie on BB when you can see hot girls on Love Island. Far too many gay men in BB, 4 (Hughie wouldn't know his way around a woman's body if his life depended on it. Let's not be PC, let's cut this bisexual crap, let's be honest he's gay.)

Everyone is good looking on LI. No one cares about the plots or stories, it's the promise of voyeuristic sex. Generic hot girls in bikinis, long hair, lip fillers and fake tits. Generic gym guys with crappy chav sleeve tattoos which passes as sexy in 2016. On BB having a good looking girl is pointless unless there's a sexual undercurrent, so Emma and Victoria are pretty but unsexy, so have no value, might as well cast a less attractive female with more personality

Girl on girl snogs get TV ratings and TV gossip, gay male stuff repulsives the mainstream. Sex sell. Gay male sex doesn't.

BB has middle aged people so will repel the SnapChat kids who don't want to see women who could be their gran discussing sex eg Jayne

ITV set it up last year as a reality TV spoiler against C5 Big Brother. They didn't quite get it right then, but have made a few tweaks and promoted it heavily so they can steal viewers from BB. This is why this BB feels like club 18-30 ��, trying to compete with LI

Got the brother of Corrie star Ryan Thomas (and an Emmerdale star too) - this is biggest show ON ITV so will get some added viewers and cross promotion

[y.winter]

Because they always do their things under the duvet? Sex sells.

[Lord Gavin]

Love Island is getting a lot of press attention. I've never watched it but I've seen a lot of stories in the tabloids and media attention always drives up viewing figures

Meanwhile I haven't read anything about BB outside of here and other BB fan sites
Why doesnt bb get any press now

[Shaun]

People are stupid

[Mullens123]

I think Power Trip and Timebomb have really damaged BBUK, and the producers managed to destroy the seasons by fixing the nominations rule and generally running the show into the ground. The fact is the damage is bound to appear now even though this season is a slight improvement ... I think rather than do cheap twists like "Annihilation week" and use manipulated drama the producers need to recognise what went wrong and how to ultimately bring people back. Less is more springs to mind I guess? Love Island is messy as hell but it works for its format, whereas BBUK is trying too hard to be mashup of Ex on the beach/love island/TOWIE etc. and it needs to remember why it was popular to begin with.

Sadly Frow and the production team can't recognise they're the main problem with the show, and as they've failed to change their ways for 3 years now I think it's time to scrap them all or pull the plug and give BBUK to a channel that wants it and will produce better quality seasons

[Lord Gavin]

People are saying Love island is on itv so it is getting more viewers. But it is on iTV 2 who normally get less viewers than channel 5.

Yesteday love island got 1.3 million but bb had 1m

[Lord Gavin]

Because they always do their things under the duvet? Sex sells.
There's been sex in big brother too

[Greg!]

It's a shame because big brother is the better show. But the ratings are up like 100k on last year so me caring about trash island