Older People watch it the least (It's been proven)

[eyeonu]

I've made this topic cos alot of older people I know tend to preffer the celeb version rather than the normal one. As the celeb one was such a disaster this year d'you think BB will loose older viewers this Summer? Normally, the ratings drop after the summer launch night and I think this may be because older people are interested after the celeb BB! It's just a theory, so don't attak me as soon as I put it on. I'm not saying it will happen!:bigsmile:

[lily.]

I'm 33. Do I qualify as "older"? I've been watching BB since BB3. I only started watching CBB last year.

[nodisharmony]

Age doesn't come into it.

If you are a fan of Big Brother, or the Celebrity one, then Big Brother 8 will be a worthwhile watch, as long as there is something exciting going on.

The only problem I have, is the incredible length of the show.

Three months is too, too long!

But that is my opinion.


nodisharmony :angel:

[eyeonu]

HMM!:eureka:

[Red Moon]

I'm even older than Stropz and like her I only started watching CBB last year.

Out of the two I would rather watch the main BB than CBB.

[~Kizwiz~]

I've watched all the BB's and CBB's since the start..... and I'm nearly in my 30's.....does that make me older?

[eyeonu]

Right. I meant people in their fifties and sixties, not twenties for god sake. I'm only generalizing anyway. I'm not saying it's true!

[~Kizwiz~]

Sorry, you just didnt define yourself and a lot of people who have responded in this thread have been called older by other members in the past

[eyeonu]

When was that?

[Jonfonn!]

I dont get whats the big deal! bb8 is not going to have Jade in it.. or any of the housemates in that series. Complete new housemates - hopefully. My mam watches bb and she didnt care..

[lily.]

"Why do my topics always cause arguments" <---nice sig eyeonu :thumbs:

[eyeonu]

Originally posted by Stropz
"Why do my topics always cause arguments" <---nice sig eyeonu :thumbs:

Thanks! It's true though, if you look at all my recent threads they've all caused some controversy here and have had to be closed! :thumbs:

[lily.]

Meh.. u wanna take a look at some of mine over the past 2 years. You have a bit of catching up to do sunshine. :laugh:

[BIG-BRO-FAN]

If someome is interested in Big Brother,whether they are 11 or 77,whether it being CBB or normal BB, makes no difference. It's all about taste, not age.

[Cody™]

theres no age to be entertained, and BB caters to all ages for entertainment.

[bananarama]

Originally posted by eyeonu
Right. I meant people in their fifties and sixties, not twenties for god sake. I'm only generalizing anyway. I'm not saying it's true!


I am older as defined by you. I have watched all BB series exept BB1. Age does not come into it at all. The BB format is one you either like or hate regardless of age.

In reality BB is very much an adult format that is ruined by severe censorship in order to make it suitable for youngsters and children to watch. The motive in ruining an adult format is they know kids will throw all sorts of silly money at multiple voting. An adult formats which exploits the pockets of kiddies.......

[Sunny_01]

I am 36 and have watched all of the BB's to date, I didnt watch as much of last years as it wasnt a favourite of mine :hugesmile:

[Mrluvaluva]

Are there many people on this forum in their 50's or 60's?

[lily.]

Originally posted by bananarama
In reality BB is very much an adult format that is ruined by severe censorship in order to make it suitable for youngsters and children to watch. The motive in ruining an adult format is they know kids will throw all sorts of silly money at multiple voting. An adult formats which exploits the pockets of kiddies.......

A very valid point you make there bananarama. :thumbs:

[bananarama]

Originally posted by MrLuvaLuva
Are there many people on this forum in their 50's or 60's?

Well I have been in my 50's for more than 15 years now..:bigsmile::bigsmile:

[lily.]

LoL..that's some clever math right there... :laugh:

[bananarama]

Originally posted by Stropz
LoL..that's some clever math right there... :laugh:


I have a degree in scenelity. :bigsmile:

[Mrluvaluva]

Originally posted by bananarama
Originally posted by MrLuvaLuva
Are there many people on this forum in their 50's or 60's?

Well I have been in my 50's for more than 15 years now..:bigsmile::bigsmile:


lol. Have you watched them all then?

[andybigbro]

Yes Older People will be watching there is no age limit lol

[bananarama]

Originally posted by MrLuvaLuva
Originally posted by bananarama
Originally posted by MrLuvaLuva
Are there many people on this forum in their 50's or 60's?

Well I have been in my 50's for more than 15 years now..:bigsmile::bigsmile:


lol. Have you watched them all then?


I am to old to remember.....:bigsmile:

[eyeonu]

Originally posted by Sunny_01
I am 36 and have watched all of the BB's to date, I didnt watch as much of last years as it wasnt a favourite of mine :hugesmile:
I don't get your point! You're not in the age catagory I have suggested but I agree with you that BB7 was not one of my favourites!

[eyeonu]

Another thing, I'm not saying that my thread is true about older people. I just wondered if anyone else noticed what I noticed. Older people I know watch CBB and that other crapy reality show I'm a Celebrity .... blah blah

[Dan_]

I know quite a few older people who watch it, even my grandad.On BBLB they've had plenty of older people commenting on it.

[lily.]

eyeonu. Earlier, I commented on your sig, but I didn't actually know why you had it. Now I do. It's your tone. You give off an attitude in your posts and some people might pick up on that and want to argue with you. Not me personally, cuz I can't really be ar5ed, but yeah, just thought I'd point that out to you. :thumbs:

[eyeonu]

Originally posted by Stropz
eyeonu. Earlier, I commented on your sig, but I didn't actually know why you had it. Now I do. It's your tone. You give off an attitude in your posts and some people might pick up on that and want to argue with you. Not me personally, cuz I can't really be ar5ed, but yeah, just thought I'd point that out to you. :thumbs:

Thanks mate! I'll bare that in mind when I post! :thumbs:

[lily.]

No problemo... Although it's rich comin from me, since I am the TiBB Bitch! LoL :laugh::laugh:

[eyeonu]

Have you got any links to some arguments you've caused?

[the_chosen_one]

Old people should be allowed to watch! lol

I view it like the X Factor thing.

1. Young People

2. 30s and over

That group 1 are there because they are the important group who will provide the winner and group 2 is for old people so they don't complain. lol:spin2: you know its true.

BB is for group 1 people. the young ones who will win. If 30's want to be apart of it, they should be allowed to watch, of course, but nothing more. lol

[lily.]

Originally posted by eyeonu
Have you got any links to some arguments you've caused?

Lmao.. um.. most of them get deleted for one reason or another. You only have to look at my profile to see that I'm no angel. :thumbs:

[Mrluvaluva]

Originally posted by the_chosen_one
Old people should be allowed to watch! lol

I view it like the X Factor thing.

1. Young People

2. 30s and over

That group 1 are there because they are the important group who will provide the winner and group 2 is for old people so they don't complain. lol:spin2: you know its true.

BB is for group 1 people. the young ones who will win. If 30's want to be apart of it, they should be allowed to watch, of course, but nothing more. lol


Utter rubbish.

[eyeonu]

Do those little red things count your warnings?

[lily.]

Originally posted by the_chosen_one
Old people should be allowed to watch! lol

I view it like the X Factor thing.

1. Young People

2. 30s and over

That group 1 are there because they are the important group who will provide the winner and group 2 is for old people so they don't complain. lol:spin2: you know its true.

BB is for group 1 people. the young ones who will win. If 30's want to be apart of it, they should be allowed to watch, of course, but nothing more. lol

Aren't you just a ray of flucking sunshine then. I have an idea.. How about a nice cup of ... *censored*

[the_chosen_one]

:bawling:

[lily.]

Originally posted by eyeonu
Do those little red things count your warnings?

The three yellow boxes with exclamation marks are the official warnings I've received in the last 6 months.

[eyeonu]

:nono:

[lily.]

:shrug: Amma bovvvvvvvvered..??? hahahahaha!

[eyeonu]

No but, yer but.......

[lily.]

Lmao.. yeah, that's class. Gotta love Vikki Pollard!!!

Oh, and my avatar actually has a meaning too.. :thumbs:

[Clom]

Will older people be watching?

Interesting question, i've pulled last years ratings analysis from Goerillascope.com to give some idea of who is watching Big Brother.

These are the average figure(s) taken from BB7 data.

5.12m - average audience.

48% were Male viewers
52% were Female viewers

Age split

3% of viewers are aged 4 -10yrs
23% of viewers are aged 11 - 15yrs
44% of viewers are aged 16 - 24yrs
19% of viewers are aged 25 - 34yrs
6% of viewers are aged 35 - 44yrs
3% of viewers are aged45 - 65yrs
2% of viewers are aged 65+

so yes, some older people are watching but the vast majority of viewers are aged 11 to 24. (67%)

Also of interest is the type of viewers that watch the programme.
These are the social class figures from BB7. (i.e. upper class/working class etc.)

6% - A class
7% - B class
18% - C1 class
11% - C2 class
37% - D class
21% - E class

This is the social class (explained)

A - upper middle class - higher managerial, administrative or professional
B - middle class - intermediate managerial, administrative or professional
C1 - lower middle class - supervisory or clerical, junior managerial, administrative or professional
C2 - skilled working class - skilled manual workers
D - working class - semi and unskilled manual workers
E - those at lowest level of subsistence - unemployed, pensioners or widows (no other earner), students, casual or lowest grade workers.

or a funnier breakdown of the class system (don't take offence its only a joke):wink:

A - The Queen
B - Anybody who foxhunts or plays croquet
C1 - Jumped-up clerks and other assorted uppity Daily Mail reading riff-raff
C2 - Coal Miners
D - Criminals and other general Scum
E - Those whose views we couldn't give a collective s***e about

[eyeonu]

Thanks for that, so the statistics prove my point. The launch nigh for last year was 9m!:hello:

[Clom]

Originally posted by eyeonu
Thanks for that, so the statistics prove my point. The launch nigh for last year was 9m!:hello: It was 7.14m to be precise :tongue: :wink:

[lily.]

Originally posted by Clom
or a funnier breakdown of the class system (don't take offence its only a joke):wink:

A - The Queen
B - Anybody who foxhunts or plays croquet
C1 - Jumped-up clerks and other assorted uppity Daily Mail reading riff-raff
C2 - Coal Miners
D - Criminals and other general Scum
E - Those whose views we couldn't give a collective s***e about

I'm in group C or D :laugh:

[Clom]

Originally posted by Stropz
Originally posted by Clom
or a funnier breakdown of the class system (don't take offence its only a joke):wink:

A - The Queen
B - Anybody who foxhunts or plays croquet
C1 - Jumped-up clerks and other assorted uppity Daily Mail reading riff-raff
C2 - Coal Miners
D - Criminals and other general Scum
E - Those whose views we couldn't give a collective s***e about

I'm in group C or D :laugh:lol... I'm in Group E! well my mum never listens to me! :laugh:

[James]

Maybe they should put Big Brother on childrens' TV then. :conf2:

I wonder what they viewer demographic of the earlier series was. Older?

[lily.]

Do you really trust these stats though James? I mean, how the heck do they know who's watching and who's not?

[Clom]

Originally posted by Stropz
Do you really trust these stats though James? I mean, how the heck do they know who's watching and who's not? The UK viewing figure stats comprised by BARB are amongst some of the most reliable TV stats in the world. Recent studies show that the information gathered is very accurate.

The Broadcasters' Audience Research Board (BARB) is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, at what time, and the type of people who are watching at any one time. BARB provides television audience data on a minute-by-minute basis for channels received within the UK. The data is available for reporting nationally and at ITV and BBC regional level and covers all analogue and digital platforms.

Viewing estimates are obtained from panels of television owning households representing the viewing behaviour of the 24+ million households within the UK. The panels are selected to be representative of each ITV and BBC region. The service covers viewing within private households only.

[eyeonu]

thanks

[Clom]

Originally posted by James
Maybe they should put Big Brother on childrens' TV then. :conf2: Eastenders is the second most watched TV programme on British TV in the under 16's category (behind Doctor Who) This doesn't necessarily mean it should be on childrens TV. The vast majority of BB viewers are aged 16-24yrs and this is channel 4's target audience.

Originally posted by JamesI wonder what they viewer demographic of the earlier series was. Older?I have all the ratings info dating back to 2002. I'll post it shortly.. :thumbs:

[James]

I'd be interested in what the viewing demographic was for the first two series in 2000 and 2001.

Personally I think the series would be more interesting if they aimed it an older audience. Unfortunately they earn too much money from phone and text voting.

[lily.]

Cheers for that info Clom. However, I stick by what I said before. You can certainly get these stats by taking select groups from each region etc.. and getting an "average". But, I just don't buy into the "average" thing. Every household is different, and short of actually surveying everyone in the country, there's no way of telling who is actually watching it and when. After all, there could be half a dozen people living in one house with 4 TVs all switched on to some channel or other and nobody actually watching anything.

So, that's why "stats" don't really tell me anything. :shrug:

[LargeAndInCharge]

boro aint in the fa cup

[James]

Also, I don't know why they group 16 to 24s together. 24 is a very different age-group to 16.

I would make it 11 - 18 (school age), then 19 - 30 or something like that.

[lily.]

Originally posted by Corporal
boro aint in the fa cup

FA Trophy dah-lin. And Boro are in it. :thumbs:

Originally posted by James
Also, I don't know why they group 16 to 24s together. 24 is a very different age-group to 16.

I would make it 11 - 18 (school age), then 19 - 30 or something like that.

I would agree with that. Most 24 yr olds are self-sufficient, whereas most 16 yr olds are not for a start.

[Clom]

Originally posted by James
Also, I don't know why they group 16 to 24s together. 24 is a very different age-group to 16.It may seem strange, but viewing habits change drastically during early teenage adolescence (i.e between 11-16yrs) therefore BARB feel having a 11 - 18 category would be of little benefit when studying viewing habits.

[Dan_]

Originally posted by Corporal
boro aint in the fa cup

Who said they were? What does that have to do with this topic anyway?

[Clom]

Originally posted by James
I'd be interested in what the viewing demographic was for the first two series in 2000 and 2001. It wasn't easy (had to persuade my boss) but I've managed to obtain all the demographic info for BB.
Makes interesting reading..

BB1

2% of viewers are aged 4 -10yrs
16% of viewers are aged 11 - 15yrs
24% of viewers are aged 16 - 24yrs
33% of viewers are aged 25 - 34yrs
15% of viewers are aged 35 - 44yrs
7% of viewers are aged45 - 65yrs
3% of viewers are aged 65+

BB2

3% of viewers are aged 4 -10yrs
17% of viewers are aged 11 - 15yrs
23% of viewers are aged 16 - 24yrs
35% of viewers are aged 25 - 34yrs
13% of viewers are aged 35 - 44yrs
6% of viewers are aged45 - 65yrs
3% of viewers are aged 65+

BB3

2% of viewers are aged 4 -10yrs
21% of viewers are aged 11 - 15yrs
33% of viewers are aged 16 - 24yrs
24% of viewers are aged 25 - 34yrs
11% of viewers are aged 35 - 44yrs
7% of viewers are aged45 - 65yrs
2% of viewers are aged 65+

BB4

4% of viewers are aged 4 -10yrs
22% of viewers are aged 11 - 15yrs
37% of viewers are aged 16 - 24yrs
21% of viewers are aged 25 - 34yrs
9% of viewers are aged 35 - 44yrs
5% of viewers are aged45 - 65yrs
2% of viewers are aged 65+

BB5

2% of viewers are aged 4 -10yrs
23% of viewers are aged 11 - 15yrs
40% of viewers are aged 16 - 24yrs
19% of viewers are aged 25 - 34yrs
8% of viewers are aged 35 - 44yrs
7% of viewers are aged45 - 65yrs
3% of viewers are aged 65+

BB6

3% of viewers are aged 4 -10yrs
24% of viewers are aged 11 - 15yrs
41% of viewers are aged 16 - 24yrs
17% of viewers are aged 25 - 34yrs
7% of viewers are aged 35 - 44yrs
6% of viewers are aged45 - 65yrs
2% of viewers are aged 65+

So it seems that the only real change is that the audience has shifted to the 16-24yrs range from the 25-34yrs.

[lily.]

Clom, can I assume you have a source for this info that's not readily available to the general public?

[James]

Yeah, the first two years were more popular with older viewers, as I thought.

Those two series are still my favourites. :hugesmile:

Thanks for that. :thumbs:

[Clom]

Originally posted by Stropz
Clom, can I assume you have a source for this info that's not readily available to the general public? Viewing figures are available at BARB (http://www.barb.co.uk) but further information is only available to Staff and subscribers.

[lily.]

And, that's where u work?

[Clom]

Originally posted by Stropz
And, that's where u work? Not exactly, my line of work involves television advertising research and media planning, so i have access to various data. If there is any information regarding BB ratings or analysis, I'm always happy to oblige. :bigsmile:

[lily.]

That's good of you. I'll bear that in mind, if I ever wanna know something, I'll know who to ask. :spin:

[Clom]

Originally posted by Stropz
That's good of you. I'll bear that in mind, if I ever want to know something, I'll know who to ask. :spin: Cheeky! :bigsmile:

[lily.]

Aye, I can be.. :spin2:

[James]

I am surprised at the split of male-female viewers - 48% Male 52% Female. I thought it would be more female than that.

[*M*a*TT*H*ew*]

During BB3, a much older demographic watched it more than the 16-34 audience, compared to 2001.