If there was no Love Island, how would BB18 have rated?

[Eddie.]

17 rated 1.6 million, but I think some viewers would have been turned off from the amount of RTV stars in 18, my guess would probably be 1.4 million.

[Oaker]

Probably the same tbh like there was just no hype.

Also BB17s cast was literally all reality stars and z-listers apart from 2 people lol

[Tony Montana]

It would have probably rated the same as 17. Also there were more Zlisters in 17 than 18

[RileyH]

Would've rated the same as it did. No one cared and that's not LI's fault