Amy
29-04-2004, 09:50 AM
Unanimis, the cross-media commercial agency, will be representing the Channel 4 Big Brother website for the second year running this summer.
The agency will handle all advertising, sponsorship, strategic partnership activities and email marketing opportunities – with the exception of Manchester agencies: they will be serviced by Medialink Manchester).
The website will offer live cams, news, housemate information and online voting.
Nigel Gilbert, head of agency sales at Unanimis, said: “We are delighted to once again be appointed sales representative for the Big Brother website.
“The relationship visitor’s form with this brand over the duration of the competition is multi-dimensional: they rely on it for news, gossip, facts and entertainment, delivered daily in a variety of ways.
“We look forward to offering advertisers this mindset and also to another excellent working relationship with Channel 4.”
Article here (http://www.mediaweek.co.uk/News.aspx?Action=-617781463&ID=3193156c-a299-47fe-afde-7087b28f57c6&Category=0d1fcbaf-ed23-4ea7-b014-08c3557aecca)
The agency will handle all advertising, sponsorship, strategic partnership activities and email marketing opportunities – with the exception of Manchester agencies: they will be serviced by Medialink Manchester).
The website will offer live cams, news, housemate information and online voting.
Nigel Gilbert, head of agency sales at Unanimis, said: “We are delighted to once again be appointed sales representative for the Big Brother website.
“The relationship visitor’s form with this brand over the duration of the competition is multi-dimensional: they rely on it for news, gossip, facts and entertainment, delivered daily in a variety of ways.
“We look forward to offering advertisers this mindset and also to another excellent working relationship with Channel 4.”
Article here (http://www.mediaweek.co.uk/News.aspx?Action=-617781463&ID=3193156c-a299-47fe-afde-7087b28f57c6&Category=0d1fcbaf-ed23-4ea7-b014-08c3557aecca)