4Music apparently reaches about 5m per week and they're advertising in every break .......... same with The Box (but a smaller audience)

Channel 4 are advertising bits, they're picking it up a bit more now, E4 too ......

E4 are also advertising Big Mouth and BBLB quite a lot which indirectly advertises the launch show

A lot more is being done than people realise, although there isn't as much this year

Wow that is a LOT. I hadnt really seen much advertising till you saidthat. sounds like theyre increasing it as it gets closer.