Rihanna may now be in Lady Gaga and Beyoncé's bad books after taking a dig at their music videos and their choice to ‘sell out’ with product placement.

The diva has slated fellow stars for agreeing to lucrative deals with big bucks businesses to feature their products in their music videos.

In an interview with NME magazine, Rihanna, 22, said: I don’t like things to be so commercial. I hate product placement in my videos. Videos should just tell the story of the song.’

This may not be a direct swipe at Lady Gaga and Beyonce, who immersed their Telephone video in product placement, but the two stars’ feathers are likely to be ruffled by these put-downs from the Umbrella singer.

She went on to explain that music videos need to showcase the artist’s own style rather than be a tool of drawing in more money and, when the covers are pulled back, being nothing more than an ‘ad campaign’.

The star did admit that she is sometimes forced to showcase brands in her vids but asserted: ‘It’s never my first choice.’

Rihanna last year launched her Rated R album – the launch was actually assisted by Nokia.

She says that after her first two albums she reached a point in her career where she had to do it her way and not her label’s way.

She admitted: ‘The mystique I have kept has been because I don’t say a lot. There are a lot of rumours about me, every day it’s something new.’

‘I guess by not replying people never know what’s true and they never know what’s not true.’

The full Rihanna interview is available in the new-look NME magazine, out now.


Metro

Originally Posted by biglover (Post 3142526) what were they advertising?

Originally Posted by MichaelSpears (Post 3143960) Not that she was attacking, but if she was she has failed. The products in the music video are not product placements. Nobody was paid for them. They are used to make a commentary on American culture.

Originally Posted by MichaelSpears (Post 3143960) Not that she was attacking, but if she was she has failed. The products in the music video are not product placements. Nobody was paid for them. They are used to make a commentary on American culture.

This may not be a direct swipe at Lady Gaga and Beyonce

The star did admit that she is sometimes forced to showcase brands in her vids but asserted: ‘It’s never my first choice.’.... Rihanna last year launched her Rated R album – the launch was actually assisted by Nokia.

Originally Posted by Mrluvaluva (Post 3142530) Apparently..... "We counted nine separate products - no wonder the video's so long, it had to be to cram in all those plugs. We've listed them all below. Have we missed any? 1:34: Heartbeats earphones. 2:06: Virgin Mobile. 2:17: Diet Coke. 4:15: Virgin Mobile (again). 4:24: HP Envy ‘Beats Limited Editon’ laptop from Monster. 4:28: Plenty Of Fish dating site. 4:44: Chevrolet. 5:37: Polaroid. 6:24: Wonderbread. 6:36: Miracle Whip. 8:31: Polaroid (again)."

Originally Posted by Mrluvaluva (Post 3144719) I was reading that there is a lot of product placement in her videos. I suppose my meaning of posting this thread was to do with this aspect of things really. I can see music videos becoming one long advertising campaign in the future. If I am correct, I do believe that a product placement ban was only recently lifted on British TV shows. Advertising comes more and more into music videos and TV. Yet another way to rake money in.