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-   -   Schwarzkopf to sponsor Big Brother 13 (https://www.thisisbigbrother.com/forums/showthread.php?t=201180)

Matt 14-05-2012 05:53 PM

Schwarzkopf to sponsor Big Brother 13
 
Big Brother's got a new sponsor this summer (as revealed on the background of the official Twitter page) - Schwarzkopf will be using it to promote their Live Color XXL hair dyes

Loukas 14-05-2012 05:54 PM

Oooooooh, this is interesting news.. what will the ad breaks look like i wonder?

BB IS ALIVE 14-05-2012 05:57 PM

Bit tacky having a hair dye as a sponser?? Could they not find anything better?

Samuel. 14-05-2012 05:59 PM

I don't know anything about hair products, but Schwarzkopf looks classier than the usual sponsors Big Brother attracts.

BigBrotherfan4ever 14-05-2012 06:10 PM

Quote:

Originally Posted by Samuel. (Post 5137051)
I don't know anything about hair products, but Schwarzkopf looks classier than the usual sponsors Big Brother attracts.

Absolutely agree with you, I'm impressed with the new sponcers:hugesmile:

DigitalSid 14-05-2012 06:10 PM

http://www.prweek.com/uk/news/113009...CMP=ILC-SEARCH

Jordan. 14-05-2012 06:13 PM

Yes no more plusnet guy :worship:

Maia 14-05-2012 06:16 PM

I like! :D

andy191 14-05-2012 06:21 PM

I liked the plusnet ads :)

Jarrod 14-05-2012 06:30 PM

Details:
Quote:


The deal has said to be worth £2 Million and will last through Big Brother, Celebrity Big Brother and will also include Big Brother’s Bit On The Side.

The deal, negotiated by MEC, will see branding for Schwarzkopf’s Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV. Channel 5, Schwarzkopf and Endemol, will run a competition offering a viewer and 11 friends the chance to win “the Big Brother experience”, including house voiceovers, challenges and rewards.

Alec 14-05-2012 06:33 PM

Quote:

Originally Posted by DigitalSid (Post 5137085)

Thanks for the link :thumbs: :)

Me. I Am Salman 14-05-2012 06:35 PM

No more fat Plusnet guy :amazed:

Patrick 14-05-2012 06:37 PM

I've been using their hair dye since last Summer, omg. :amazed:

This is great. The Plusnet ones were silly and annoying, that fat bastard wasn't even funny. The Freederm ones from BB12 were horrible to watch and repetitive.

Freederm in BB11 though. :love:

But yes, this is good.

Jarrod 14-05-2012 06:40 PM

Quote:

Originally Posted by Patrick (Post 5137126)
I've been using their hair dye since last Summer, omg. :amazed:

This is great. The Plusnet ones were silly and annoying, that fat bastard wasn't even funny. The Freederm ones from BB12 were horrible to watch and repetitive.

Freederm in BB11 though. :love:

But yes, this is good.

:lovedup:

Sawyer 14-05-2012 06:42 PM

£2million is a substantial increase on the previous two sponsors and like people are saying here it's a lot classier than the cheapy plusnet ads so although it'll make no difference to the series itself it just gives a classier tone... people won't look at them and think 'oh.. is this was Big Brother can attract these days...'

DigitalSid 14-05-2012 07:00 PM

Quote:

Originally Posted by mathews220 (Post 5137134)
£2million is a substantial increase on the previous two sponsors and like people are saying here it's a lot classier than the cheapy plusnet ads so although it'll make no difference to the series itself it just gives a classier tone... people won't look at them and think 'oh.. is this was Big Brother can attract these days...'

It's for both series though. How much did they get for CBB8 and BB12? Wasn't that about the same?

Maia 14-05-2012 07:03 PM

*was probably the only one who liked the Plusnet ads*

Jesus. 14-05-2012 07:04 PM

Quote:

Originally Posted by Mollie. (Post 5137170)
*was probably the only one who liked the Plusnet ads*

Yes. You were.

Jarrod 14-05-2012 07:04 PM

Quote:

Originally Posted by Mollie. (Post 5137170)
*was probably the only one who liked the Plusnet ads*

I liked them, just they got a little irritating because there wasn't enough variety.

Pyramid* 14-05-2012 07:08 PM

Quote:

Originally Posted by BB IS ALIVE (Post 5137047)
Bit tacky having a hair dye as a sponser?? Could they not find anything better?

They are one of the better haircare product manufacturers out there and not exactly the cheapest either. ;)

Patrick 14-05-2012 07:23 PM

Quote:

Originally Posted by Pyramid* (Post 5137179)
They are one of the better haircare product manufacturers out there and not exactly the cheapest either. ;)

This. But they've changed their ingredients or something, because ever since I dyed mine again it's been a ******ing nightmare. :suspect: But you're right about them not exactly being cheap.

OMG If they put the Big Brother Eye on their products. :laugh:

daniel-lewis-1985 14-05-2012 07:23 PM

Good sponsor :)

Plusnet was an embaressment and Schwarzkopf is a big brand and seems classy for some reason.

May even temp me into dying my hair lol

Pyramid* 14-05-2012 07:29 PM

Quote:

Originally Posted by Patrick (Post 5137215)
This. But they've changed their ingredients or something, because ever since I dyed mine again it's been a ******ing nightmare. :suspect: But you're right about them not exactly being cheap.

OMG If they put the Big Brother Eye on their products. :laugh:

The new 'Live' hair dyes are incredibly strong - I tried one of the blonde ones last year - because I use their shampoos and conditioners and it WAS far too strong - went back to my usual brands.

The other hair care products - I find anyway - brilliant, especially for dry/damaged/dyed hair - give it a real healthy shiny sheen to it. (christ, I sound like an advert here!).

JohnnyBB 14-05-2012 07:43 PM

2 million squid hopefully thats enought money for some live feed!

armand.kay 14-05-2012 07:43 PM

Hopefully there is no wrinkled bitch naked in the ****ing adverts :bored:


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