[Matt]

Big Brother's got a new sponsor this summer (as revealed on the background of the official Twitter page) - Schwarzkopf will be using it to promote their Live Color XXL hair dyes

[Loukas]

Oooooooh, this is interesting news.. what will the ad breaks look like i wonder?

[BB IS ALIVE]

Bit tacky having a hair dye as a sponser?? Could they not find anything better?

[Samuel.]

I don't know anything about hair products, but Schwarzkopf looks classier than the usual sponsors Big Brother attracts.

[BigBrotherfan4ever]

Originally Posted by Samuel.

I don't know anything about hair products, but Schwarzkopf looks classier than the usual sponsors Big Brother attracts.

Absolutely agree with you, I'm impressed with the new sponcers

[DigitalSid]

http://www.prweek.com/uk/news/113009...CMP=ILC-SEARCH

[Jordan.]

Yes no more plusnet guy

[Maia]

I like!

[andy191]

I liked the plusnet ads

[Jarrod]

Details:

The deal has said to be worth Ł2 Million and will last through Big Brother, Celebrity Big Brother and will also include Big Brother’s Bit On The Side.

The deal, negotiated by MEC, will see branding for Schwarzkopf’s Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV. Channel 5, Schwarzkopf and Endemol, will run a competition offering a viewer and 11 friends the chance to win “the Big Brother experience”, including house voiceovers, challenges and rewards.

[Alec]

Originally Posted by DigitalSid

http://www.prweek.com/uk/news/113009...CMP=ILC-SEARCH

Thanks for the link

[Me. I Am Salman]

No more fat Plusnet guy

[Patrick]

I've been using their hair dye since last Summer, omg.

This is great. The Plusnet ones were silly and annoying, that fat bastard wasn't even funny. The Freederm ones from BB12 were horrible to watch and repetitive.

Freederm in BB11 though.

But yes, this is good.

[Jarrod]

Originally Posted by Patrick

I've been using their hair dye since last Summer, omg.

This is great. The Plusnet ones were silly and annoying, that fat bastard wasn't even funny. The Freederm ones from BB12 were horrible to watch and repetitive.

Freederm in BB11 though.

But yes, this is good.

Ł2million is a substantial increase on the previous two sponsors and like people are saying here it's a lot classier than the cheapy plusnet ads so although it'll make no difference to the series itself it just gives a classier tone... people won't look at them and think 'oh.. is this was Big Brother can attract these days...'

[DigitalSid]

Originally Posted by mathews220

Ł2million is a substantial increase on the previous two sponsors and like people are saying here it's a lot classier than the cheapy plusnet ads so although it'll make no difference to the series itself it just gives a classier tone... people won't look at them and think 'oh.. is this was Big Brother can attract these days...'

It's for both series though. How much did they get for CBB8 and BB12? Wasn't that about the same?

[Maia]

*was probably the only one who liked the Plusnet ads*

Originally Posted by Mollie.

*was probably the only one who liked the Plusnet ads*

Yes. You were.

[Jarrod]

Originally Posted by Mollie.

*was probably the only one who liked the Plusnet ads*

I liked them, just they got a little irritating because there wasn't enough variety.

[Pyramid*]

Originally Posted by BB IS ALIVE

Bit tacky having a hair dye as a sponser?? Could they not find anything better?

They are one of the better haircare product manufacturers out there and not exactly the cheapest either.

[Patrick]

Originally Posted by Pyramid*

They are one of the better haircare product manufacturers out there and not exactly the cheapest either.

This. But they've changed their ingredients or something, because ever since I dyed mine again it's been a ******ing nightmare. But you're right about them not exactly being cheap.

OMG If they put the Big Brother Eye on their products.

[daniel-lewis-1985]

Good sponsor

Plusnet was an embaressment and Schwarzkopf is a big brand and seems classy for some reason.

May even temp me into dying my hair lol

[Pyramid*]

Originally Posted by Patrick

This. But they've changed their ingredients or something, because ever since I dyed mine again it's been a ******ing nightmare. But you're right about them not exactly being cheap.

OMG If they put the Big Brother Eye on their products.

The new 'Live' hair dyes are incredibly strong - I tried one of the blonde ones last year - because I use their shampoos and conditioners and it WAS far too strong - went back to my usual brands.

The other hair care products - I find anyway - brilliant, especially for dry/damaged/dyed hair - give it a real healthy shiny sheen to it. (christ, I sound like an advert here!).

[JohnnyBB]

2 million squid hopefully thats enought money for some live feed!

[armand.kay]

Hopefully there is no wrinkled bitch naked in the ****ing adverts