[Niamh.]

Just by looking at your stats, it seems things started properly going downhill after BB7. I'd imagine it was a combination of having been on air 7 years and people just getting tired of the format, it is a massive commitment for people to stick with, unlike stuff like X Factor that are once a week, watching every night, with l/f and spin off shows etc, unless you're really into it, you're going to stop watching.

Then also it started going from the social experiment to attracting Reality Star wannabes, people acting a certain way that might have been popular in a past HM etc