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Originally Posted by Toy Soldier
Not to be skeptical about the supermarket but it's not really altruism is it; you couldn't buy marketing like that for 10x what they paid for the medal, and they don't physically need the medal...
...That said, if big companies want to go down the route of "buying good press" by supporting actually good causes, I suppose that's a much better use of the advertising budget than spamming ads on TV or online... so hopefully it catches on.
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Well yeah but whatever their motivations, they still did a good thing and if they get more customers because of it maybe-as you say- it will encourage more companies to do things like this