[MTVN]

It's an interesting article. Right now the CBB final is one of the top stories on BBC news and the second most read article behind Kate's diagnosis so there is some traction there. The ratings are average but better than C5 and catch up figures are strong. It's true that it doesn't feel like essential television though and hasn't been a big conversation topic compared to something like the Traitors.

I don't think it should be surprising that they're giving it another run though. It would be premature to give up on it already and there is potential for ratings to increase if it's a better series. And they'd only attract worse celebs if they relegated it to ITV2. They've hopefully learned a lot from these first two series. Plus ITV1 doesn't actually get that high ratings in that slot most the time anyway and running CBB at least means they don't have to scrabble around for other content for a few weeks. Filling the schedule of a traditional TV channel isn't that easy in the age of streaming.

That said I'd be happy enough if they binned off CBB and just ran a civilian series once a year