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I was thinking about this too earlier actually and C5 was very good for CBB. They had some really good casts of diverse celebs which always seemed to deliver some great drama even if a lot of it was messy. Some of the civilian series were good too but the housemates were often too samey which let it down

It was definitely all a lot more unfiltered and less sanitised but media and culture have changed a lot even since C5 had BB