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Old 15-12-2009, 05:26 PM #24
Tom Tom is offline
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After the next series of Britain's Got Talent, I think X Factor will feel over exposed by the next time it comes around the ratings will be a fair bit down.

Think about what happened to Big Brother once it reached saturation point in 2006.

For the short term, ITV can go and burn both shows out as much as they like and get short term money. But if they want the formats to last in the long term then I think they should start to alternate each show like what they did with Popstars and Pop Idol so this time next year X Factor wouldn't be on but Britain's Got Talent will have just finished.
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