I got goosebumps there,
Was sitting argueing with my brother with the TV on Mute and suddenly I just saw the flames flying over and was like

and took it off Mute.
I watched in amazment and then the sexy voice said 'Celebrity Big Brother starts Sunday the 3rd January on 4'
Yet, they advertised this on
The Box.
Which means C4 are advertising on other channels!
This is great, hopefully it brings in more viewers!