I'm rewatching the first eviction (Seems like yesterday) and Davina says 'Welcome to the first friday eviction of Big Brother 2010'
Just like on Launch with 'Welcome to Big Brother 2010!'
And in previous years it's been 'Welcome back to Big Brother 2005' 'The Winner of Big Brother 2004...' 'Who will be the first out of Big Brother 2008?'
Wouldn't it be great if all these years Davina had referred to Big Brother as the series number?
Like we, the fans have been doing for years!
Very rarely do we ever say 'Big Brother 2009' or 'Big Brother 2006' it's always BB10 or BB7 etc
Tell me if this sounds better:
'I can now reveal that the winner of Big Brother Eleven IS...'
Than this:
'I can now reveal the winner of Big Brother Two Thousand and Ten IS...'

What do you think?