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Originally Posted by CharlieO
It may not cost to advertise on their own channel but it loses money and wastes crucial money making advertising time.
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Channel adverts don't usually affect commercial adverts. I was watching Channel 5 a few weeks ago and there was a period of around an hour in the evening where they didn't air one commercial advert
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Originally Posted by MTVN
Not really, it'd be pretty stupid to start showing eye flashes and getting people interested 2 months before the show starts, it should just be done a week or 2 weeks before the launch
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Why? A large amount of people don't know that Big Brother has moved to another channel. They need to start getting the word out.
As has been said, Sky have the right idea with Glee. FOX is another example - they've been promoting X Factor USA since last September, a whole year in advance!