[g17m]

when do u think channel 5 are gonna start advertising it because i have mentioned it to lots of ppl who watch and they didnt even know it was coming back, so am just curious, how late did C4 leave it to advertise?

[Jordan.]

Normally if it was still on C4 we'd get teasers/eye flashes within about 2 weeks from now!

Although C5 are leaving everything last minute this year so no idea.

[g17m]

yeah i always thought they left it till round about now, you proved me right, but dont you think channel 5 should perhaps start like right now since lots of fans still thinks its completely dead and buried?

[michael21]

Originally Posted by g17m

when do u think channel 5 are gonna start advertising it because i have mentioned it to lots of ppl who watch and they didnt even know it was coming back, so am just curious, how late did C4 leave it to advertise?

July 20th from 7pm

[Doogle]

If we're making predictions, I say the day before launch.

[CharlieO]

I think they will have to advertise on other channels/lots of billboards and places that will be viewed by people who dont already watch 5 on a regular basis.

As in eye flashes wouldn't work as not many people regularly tune in to channel 5 who don't already know about BB coming back.

As of date we will just have to wait.

[RichardG]

We need more than just eye flashes this year, no one watches Channel 5 so no one will see them.

[Jordan.]

Originally Posted by RichardG

We need more than just eye flashes this year, no one watches Channel 5 so no one will see them.

LOL this. I hope they can advertise the flashes on youtube.

[BigBroSite]

Really they should have been doing eye flashes and stuff since last month! Most people don't know its coming back! Why they insist on not even advertising it is beyond me...

[Doogle]

YouTube would be the best advertising these days.

[g17m]

Originally Posted by BigBroSite

Really they should have been doing eye flashes and stuff since last month! Most people don't know its coming back! Why they insist on not even advertising it is beyond me...

exactly.
its like they are reading the forums, and seeing what they are doing wrong, and doing the complete opposite of what we're saying!!!

[BigBroSite]

The thing that really confuses me...

It costs nothing to advertise their own shows on their own channel. All it would take is someone at C5 to make a little teaser, dosen't even have to contain the eye!

Has anyone seen the Glee break bumpers on Sky 1? Bare in mind, Glee wont be airing until the end of the year, yet Sky 1 have been broadcasting those bumpers for the past month! Since they bought the rights to it! It's called getting the word out!

Channel 5 should have done the same. Not just sit back and hope people realize it's back through a sh*tty golden ticket promo that failed balls!

Really don't think they know what their doing atall...

[CharlieO]

It may not cost to advertise on their own channel but it loses money and wastes crucial money making advertising time.

[MTVN]

Originally Posted by BigBroSite

Really they should have been doing eye flashes and stuff since last month! Most people don't know its coming back! Why they insist on not even advertising it is beyond me...

Not really, it'd be pretty stupid to start showing eye flashes and getting people interested 2 months before the show starts, it should just be done a week or 2 weeks before the launch

[happybbfan]

going by things so far with channel 5 i would say the day of the launch whenever they decide it will be

[RichardG]

Originally Posted by Jordan.

LOL this. I hope they can advertise the flashes on youtube.

That would be amazing. A quick 5 second ad before every video with an eye flash and a voice saying, "Big Brother's back! 18th August, Channel 5" (or whatever the date will be). Maybe on the launch night they can have the banner on the homepage as well. Even better if they can do those two and also have billboards up across the country. They probably won't do all that though.

[Jords]

Still over a month to go yet!

[emmetmcl]

Whatever kind of advertising they do, whether it be eye flashes, proper ads, etc. they can't just advertise on Channel 5. They have to advertise on other channels too, such as ITV and Channel 4 and some digital channels.

Advertising only on Channel 5 and in the Star won't cut it.

I like the idea about YouTube advertising. Have an advert for it beside shows fitting the viewer demographic or on clips from reality shows.

[Matt]

Originally Posted by CharlieO

It may not cost to advertise on their own channel but it loses money and wastes crucial money making advertising time.

Channel adverts don't usually affect commercial adverts. I was watching Channel 5 a few weeks ago and there was a period of around an hour in the evening where they didn't air one commercial advert

Originally Posted by MTVN

Not really, it'd be pretty stupid to start showing eye flashes and getting people interested 2 months before the show starts, it should just be done a week or 2 weeks before the launch

Why? A large amount of people don't know that Big Brother has moved to another channel. They need to start getting the word out.

As has been said, Sky have the right idea with Glee. FOX is another example - they've been promoting X Factor USA since last September, a whole year in advance!

[daniel-lewis-1985]

Originally Posted by MTVN

Not really, it'd be pretty stupid to start showing eye flashes and getting people interested 2 months before the show starts, it should just be done a week or 2 weeks before the launch

The show starts in about 5 to 6 weeks

They need to advertise the show is actually coming back as its getting closer and closer

[emmetmcl]

Originally Posted by Matt

Channel adverts don't usually affect commercial adverts. I was watching Channel 5 a few weeks ago and there was a period of around an hour in the evening where they didn't air one commercial advert




Why? A large amount of people don't know that Big Brother has moved to another channel. They need to start getting the word out.

As has been said, Sky have the right idea with Glee. FOX is another example - they've been promoting X Factor USA since last September, a whole year in advance!

Yeah, people knowing too early can't be a bad thing.

For example Sky1 are telling people that Glee will be on Sky1 this year, not Glee. The longer you advertise it, the more people will know about it.

There has to be thousands of people that watched BB on Channel 4 and don't know it's on Channel 5 this year, and even if it is advertised on C5, it's still possible these people won't know as they may not watch C4.

A few 3 second eye flashes on several channels wouldn't hurt.

[MTVN]

Originally Posted by Matt

Why? A large amount of people don't know that Big Brother has moved to another channel. They need to start getting the word out.

As has been said, Sky have the right idea with Glee. FOX is another example - they've been promoting X Factor USA since last September, a whole year in advance!

Because it can be counter-productive to advertise too early, or if not it can be just a bit pointless and a waste of money. I'm not saying there should be no advertising but it has to be timed well, it should start 2 weeks before the start so that interest can gradually build up more and more up to the launch show, you do it 2 months before and it all drags on too long and there's a risk of people losing interest

[daniel-lewis-1985]

Originally Posted by MTVN

Because it can be counter-productive to advertise too early, or if not it can be just a bit pointless and a waste of money. I'm not saying there should be no advertising but it has to be timed well, it should start 2 weeks before the start so that interest can gradually build up more and more up to the launch show, you do it 2 months before and it all drags on too long and there's a risk of people losing interest

Where are you getting this 2 months from?!?!

The show starts IN ABOUT 5 WEEKS.

They are cutting it fine.

[MTVN]

Originally Posted by daniel-lewis-1985

Where are you getting this 2 months from?!?!

The show starts IN ABOUT 5 WEEKS.

They are cutting it fine.

Because I originally replied to someone saying they should have begun advertising last month, which would have been 2 months before the launch date

[daniel-lewis-1985]

Originally Posted by MTVN

Because I originally replied to someone saying they should have begun advertising last month, which would have been 2 months before the launch date

But they should be building up the advertising now dont you agree?

I know on Channel 4 it was acceptable to do a 2 week build as everyone knew it was a regular thing. But noone knows its coming back on Channel 5, people still think BB ended last year and they need to start advertising NOW to get peoples attetnion and clarify that bb is going to be back next month.