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Originally Posted by jadoredior
Maybe how much he paid for it is true but showbiz figures like the jedward one almost always get exaggerated. Max Clifford himself said he would quadruple the actual earnings of his clients to make them seem more in-demand. Desmond DIDN'T get to where he is by flippantly throwing millions at big name celebs for a show that will be lucky to get two million viewers. All that being said Pamela Anderson and Tara Reid wouldn't have come cheap (and neither are even staying overnight).
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They might be slightly exaggerated but the fact remains that it is within his means to pay large amounts of money for celebrities. He wont flippantly throw money around but bringing back Big Brother is his major project and it's success will be hugely important to him, he will get big names in if possible