The future of BB all rests entirely on the upcoming CBB. If it manages to do well and sustains the < 3m that watched this years CBB then the summer series could see a boost, and frankly if it doesn't match the figures considering more people are watching in January then August then its a flop. If it bombs then its likely the summer series will too.
If CBB9 does well, thats 2 series within close proximity that have done well. If BB13 bombs, we'll see it replaced in 2013 by CBB11 (CBB10 airing in Jan 2013). If CBB9 bombs, then I think its goodbye to BBUK.
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Originally Posted by Brekkie
I'm not sure though this time around the live feed will bring back viewers. Only about half the fans lost in BB10 returned for BB11 - and I'm not sure people will forgive Big Brother for the same mistake twice. (I came back for BB11, I can't see it happening for BB13).
Also C5 have added a load more issues of their own, without doing anything to resolve the issues which led to C4 axing it in the first place.
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Not sure anyone actually did return for BB11 who wouldn't have returned just because it was the last one. CBB7 before it was up 400k on CBB6, BB11 up 400k on BB10. This years was completely lacking with no streaming at all though.
C5 have taken the Channel 4 problems and made them 10 times worse; their take on BB has been a complete disaster and I hope it continues to bomb for them for taking the remaining BB audience for granted. They deserve a £200m sized hole in their pocket, if not for anything other than paying £100m a year for this fail of a show, almost double what Channel 4 paid per year when it was at its height!
Above all else, BB doesn't fit in on Channel 5 (yet CBB does) and they don't really need it either. They can get 1m viewers by filming a few crap drivers for the day instead of going through the hassle of BB. It was a liability for Channel 4 in its last 2 or so years but within 6 months of signing on the dotted line its already a liability for Channel 5.