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Curiously, the online version of the Mail has become a hit by doing the reverse of what Dacre is commended for doing. It succeeds by remorselessly delivering industrial quantities of precisely the opposite of what a traditional Mail reader would presumably want to read: frothy stories about carefree young women enjoying themselves. Kim Kardashian or Kelly Brook "pour their curves" into a selection of tight dresses and waddle before the lens and absolutely nobody on the planet gives a toss apart from Mail Online, which is doomed to host the images, and Mail Online's readers, who flock in their thousands to leave messages claiming to be not in the slightest bit interested in the story they're reading and commenting on.
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This is true actually, they always put up loads of articles on Big Brother and underneath the Mail readers are always leaving comments like "this rubbish is still on" or "people still care about this crap" and stuff like that
