The hype to BB10 was so good

like on here everyone was so pumped for it and these trailers which aired in the May of that year - were brilliant, the way they built up.
Even the fact that the house pictures were so bare due to that twist and this was the first year we had no house teasers - it was so mysterious and ******ing awesome.
Is it so much to ask that they return to this kind of advertising? Which new graphics every year, new eye and creating a real hype about the series.
I mean I'm not saying they can't pull it off anymore - because they can, but they need to stop with the silly BB11 Funeral Themed task, you know featuring housemates? And go back to the proper Hello Charlie graphics here.