Agree exactly with that last part. That is what they've done to the show.
I literally put something on Facebook the other day - well when the eye was released, and someone commented going:
'oh looks fab. so whos going in? 
'
I was like
'...I don't ******ing know?'
I mean people really expect it to be CBB constantly, and tbf - you can't blame them for thinking that. Considering Channel 5 either run more CBBs than the normal series itself, or when the normal series is on, all they do is throw celebrity guests in.