Quote:
Originally Posted by daniel-lewis-1985
The underlying tone or theme should be secrets and lies but it shouldn't be in the title.
Its tacky.
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Completely disagree. Think about it, non-viewers and ex-viewers who don't like the show in it's current form and don't watch enough Channel 5 to see all the adverts see from the listings or their EPGs that it's had a big enough change to the format this year to merit a subtitle and they give it a try. They see the back to basics eco-house, they learn about the big secrets twist and they see it's got a competent (and attractive) presenter again and they decide to stick with it for a bit, viewing figures increase. It doesn't have to be permanent, once it's done it's job they can either drop it or change it annually depending on that year's theme.