[daniel-lewis-1985]

The underlying tone or theme should be secrets and lies but it shouldn't be in the title.

Its tacky.

[DigitalSid]

Originally Posted by daniel-lewis-1985

The underlying tone or theme should be secrets and lies but it shouldn't be in the title.

Its tacky.

Completely disagree. Think about it, non-viewers and ex-viewers who don't like the show in it's current form and don't watch enough Channel 5 to see all the adverts see from the listings or their EPGs that it's had a big enough change to the format this year to merit a subtitle and they give it a try. They see the back to basics eco-house, they learn about the big secrets twist and they see it's got a competent (and attractive) presenter again and they decide to stick with it for a bit, viewing figures increase. It doesn't have to be permanent, once it's done it's job they can either drop it or change it annually depending on that year's theme.