They are actually complete morons - I don't know what goes through their minds, to go to all this trouble to make this series amazing.
And then they completely flop when it comes to promoting
We all know why that is though, I can promise now - if they weren't shoving another CBB down our throats in August, they would have enough money to splash out on billboards and advertising.
But of course, Celebrity Big Brother is more important to them.