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I think that BB is inherently a social experiment. However ridiculous the HMs are that they put in, however dumb the tasks or editing can be at times, at the end of the day we are still watching a dozen or so people live out their lives on our television screens for weeks on end in a very particular set of circumstances. The whole appeal to the show is in watching how these people react to the situation in which they find themselves in, in that confined house living with complete strangers. It's just as much a 'social experiment' as it ever was.