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Ultimately these things will always seem a bit arbitrary, like with a general election when there's endless debate about which parties are 'big' enough to take part or in America in the primaries where they have to decide which candidates are worthy of a spot on the main televised debate and which take part in the earlier debate which no one watches. ITV are hosting the debate and its their right to pit Cameron and Farage against each other, they're a private broadcaster so have no obligation to anyone surely. Like Joey I think Farage is a perfectly appropriate choice to represent the Leave campaign