Thread: Reasons why BB18 is floppng in ratings
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Old 11-07-2017, 10:59 PM #1
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Originally Posted by DouglasS View Post
Firstly TV itself doesn't compare, not as many people watch TV now than they did then in general and so comparing viewing shares/percentages would make more sense.

Secondly Love Island is not on a main channel, it's on ITVbe and so it's not as widely promoted by being on one of the main channels and its not as accessible.

Love Island is the next craze for the younger demographic after Big Brother [BB ended at BB8/BB9]
That is fair, I just don't think that Love Island has the concept to appeal to a younger audience as much as BB can when it's on form.

And BB has the secret weapon of being able to appeal to older viewers, something that I think will end up killing Love Island when the viewers start getting older, it's a fad that will die very quickly.
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