[Callum]

Domino's Pizza has signed a major deal with Channel 5 that will allow it to sell a Big Brother-designed pizza and offer an "eviction night" deal.

The eviction night offer will be promoted across Channel 5's network between 5.30pm and 9.30pm on every eviction night during Celebrity Big Brother and the subsequent Big Brother series.

Domino's has secured licensing rights to assets from the Big Brother show and is in discussions with Channel 5 about selling a pizza designed by contestants during a Big Brother task.

Channel 5 has also negotiated a deal with Lucozade, through MediaCom, to promote the new Lucozade music ad throughout the Northern & Shell portfolio, and to air a modified Big Brother version of the ad at 9.15pm tonight.

Other clients to have signed bespoke deals include Dixons Store Group, Ladbrokes and the community-based website Helppy.

The eviction night offer at Dominos sounds good