[Kazanne]

Huffington Post: BB on C5. Does it have a future?

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In just a couple of days' time, Channel 5's first run of Big Brother will come to an end. The doors will close, the lights will switch off, and host Brian Dowling will go back to whatever it is he does when not presenting the show.

The last housemate to make it down the stairs might be in for a surprise when they find that, actually, very few people care that they've won. Viewing figures have been rather low, hovering around the 1 million mark. The media have expressed a severe lack of interest in the contestants. In fact, most of the comments this year have been about the lack of live streaming and the dismal ratings.

It needn't be this way. The viewers shouldn't need to speculate about whether or not someone called Jay had an incident with a freezer. Big Brother US is a shining example of how live streaming combined with social media does wonders for their viewing figures. If Channel 5 and Endemol truly want to make a success of Big Brother in the UK, they have plenty of options available to them.

http://www.huffingtonpost.co.uk/kit-...b_1083759.html