[Scarlett.]

Okay so the big fuss about getting a coffee machine on This Morning

This is what it could have been like

Youtube video

Youtube video

[Kerry]

I saw a couple of examples on the news yesterday. A coffee machine alien is small fry

[Shaun]

looks like the Truman Show...

[GiRTh]

Originally Posted by Shaun

looks like the Truman Show...

this.

It's finally happened. There's no way back from here.

[Scarlett.]

Here's Ofcom's rules
There must be ‘editorial justification’ for a product to be placed in a programme.

That means the product must be relevant to what the programme is about. The content of programmes shouldn’t seem to be created or distorted, just to feature the placed products.

Programmes also can’t promote placed products or give them too much prominence. So there shouldn’t be any claims made about how good a placed product is, or so many references to a product that it feels like it is being promoted.

So we'll never get as bad as the US xD

[Kerry]

I'm guessing bottled water will be on X Factor/Britains Got talent desks

[Scarlett.]

Basically it just allows shows to have props like this


(also there will be a storyline in which Kevin wins on a lottery scratchcard)

[Kerry]

I've seen loads of branded products on soaps before though. Yesterday for example in the corner shop there was alsorts. I take it they would have been unpaid for props or something?

[Scarlett.]

Originally Posted by ~Kerry~

I've seen loads of branded products on soaps before though. Yesterday for example in the corner shop there was alsorts. I take it they would have been unpaid for props or something?

Aye, products have been in the show for years, but they've been bought in (rather than being paid to be placed)

[Scarlett.]

Originally Posted by ~Kerry~

I'm guessing bottled water will be on X Factor/Britains Got talent desks

Most likely

[Kerry]

Originally Posted by Chewy

Aye, products have been in the show for years, but they've been bought in (rather than being paid to be placed)

Cheers. Learn summat new everyday I bet they've loved their freebie adverts over the years

[Scarlett.]

Indeed xD

[Scarlett.]

Though the Corrie DVD's are a different story

Romanian Holdiay featured a scene where a Harvey's Store was prominently in the background, Roy used Jeyes Fluid to clean a grill, the woman who plays Janice in Benidorm was eating a pack of Walkers, and the BMW badge was shown at many points during the film

Knight's Tale had this


And many others, including Reg on a bingo site

[Kerry]

Oooooh just thought, speaking of the US, you know shows like American Idol - well when it's broadcast here they blur out the Coca Cola cups on the desk and brand names on peoples tops and stuff. Will that now be un-consored? Or being an American show but shown here do different rules apply?

I'm confusing myself now

For example, if I watched American Idol this week would I read Coke or a blurry blob?

[Scarlett.]

It'll probably be blurred as it's an unhealthy drink

[Kerry]

Originally Posted by Chewy

It'll probably be blurred as it's an unhealthy drink

Hmmm yeah. Might watch now and see if they still blur logos/brands on clothes

*sigh* so sad

[Scarlett.]

Clothes should be fine

[Kerry]

Originally Posted by Chewy

Clothes should be fine

I was just wondering if it would apply as of now for American shows though

[Kerry]

And yes, I think too much about crap