[DigitalSid]

http://www.campaignlive.co.uk/news/1...other-sponsor/

They start pitching next week. Deal will include product placement.

[BBDodge]

Durex.

Place that.

[Omah]

Originally Posted by DigitalSid

http://www.campaignlive.co.uk/news/1...other-sponsor/

They start pitching next week. Deal will include product placement.

Will Tesco next door to the house put in a bid ?

[DigitalSid]

Originally Posted by Omah

Will Tesco next door to the house put in a bid ?

Heheh, seriously though, I wonder if they'll still be able to get a reasonable enough brand on board as C4 managed even towards the end (just). My money's on Dreams picking it up (they've sponsored CBB twice before and sponsor pretty everything else too).

[Tom.]

Originally Posted by Omah

Will Tesco next door to the house put in a bid ?

I'd be very surprised if Tesco werent involved in some form

[DigitalSid]

This must be costing them for that to be the first of their priorities, c4 usually just advertised for a sponsor about a month ahead of the series on the C4 Sales site (which famously in fandom led them one series struggling to find a deal in time).

[Glenn.]

C5/BB could make a hell of a lot of money with Product Placement. Companies pay an arm and a leg for it. Didn't ITV get paid 500k for a designer blender on This Morning?

[DigitalSid]

Originally Posted by Glenn

C5/BB could make a hell of a lot of money with Product Placement. Companies pay an arm and a leg for it. Didn't ITV get paid 500k for a designer blender on This Morning?

Twas 100k and for 3 months, though it was in the background and barely noticable.

[CharlieO]

it will probably make it more possible for them to give 500k away than just 100.
not that it wouldn't be

[Tom.]

Originally Posted by DigitalSid

Twas 100k and for 3 months, though it was in the background and barely noticable.

Was allover the news channels and papers though which is probably why it was so high. Very clever move from Nescafe

[JohnnyBB]

Didn't xbox do product placement on sky 1 I'm sure I read something about that crosses fingers for coca cola or hardys or bollsom hill or fosters or carling aha!

[arista]

Originally Posted by JohnnyBB

Didn't xbox do product placement on sky 1 I'm sure I read something about that crosses fingers for coca cola or hardys or bollsom hill or fosters or carling aha!

Could be SkyBroadband

Or BT



Both are taking big ad spaces

[Jordan.]

Lets hope its not Lucozade again o_o

[DigitalSid]

Originally Posted by JohnnyBB

Didn't xbox do product placement on sky 1 I'm sure I read something about that crosses fingers for coca cola or hardys or bollsom hill or fosters or carling aha!

All banned from taking part in product placement (alcohol and tabaco; fatty, sugary or salty foods and drinks are all banned from taking advantage of these new product placement opportunities).

[DigitalSid]

Originally Posted by Jordan.

Lets hope its not Lucozade again o_o

Those ads were excruciatingly bad.