[Glenn.]

I sent David Williams an email a few days ago.

From me

From: glenn dines [mailto:glenndines@hotmail.com]
Sent: 19 April 2010 23:50
To: David Williams
Subject: Big Brother 11 Start Date



Hello.

Ive have heard rumours that a May launch is on the cards which would mean its starting next month. Now if it is then, I think you have done a very poor job of advertising it.

What I think is, for the impact I know Big Brother is worth, it needs to have a major marketing revamp. Nationwide billboards, radio adverts, cinema adverts, adverts on buses and at bus stops, that sort of thing. Now I know that maybe the bugdet will be a little stretched, and maybe it isnt possible. But as its the last series on C4, I think you need to up the ad campaign

Thinking back to the good old days of Big Brother 3, the hype around Big Brother was at its peak, and to make BB11 a success you really need to think outside the box.

Have adverts on TV that spark interest, not the usual 1 second eye flash, but a real head turning advert that will make people want to watch.

I'm really looking forward to this series, more so than previous series, as its the last one, and I want to saviour every minute that I possibly can.

Thank you for taking the time to read this, as I am sure you are a busy man.
I would like to know what you think so please don't hold back.

Kind Regards
Glenn Dines

This is his reply

Hi Glenn – thanks for your thoughts. I appreciate you taking the time to drop me a line. Rest assured that you (and everyone else!) will be in no doubt about exactly when the new series is launching, once this years campaign begins. I cant tell you anything about our plans for the campaign this year, but I’m really excited about it and I hope you’ll like it when you see it too.



David