[Mystic Mock]

I know the basics that the company that makes Bud Light had a Transgender person (I can't remember if it was Transman or a Transwoman that did the Advert so I'm playing it safe with the terminology) anyway I know that a Transperson was hired to do the Advert.

Now what I want to know, is that is that all what the controversy is about? Or was there something controversial about the individual that was selected for the Advert?

I am genuinely curious as I read so many comments on Social Media about how "Bud Light sucks nowadays" and I want to know is there more to this than I realise.

And out of interest do you personally agree with Bud Light's controversy, or do you think it's slightly harsh?

[bots]

the woman ceo of bud light (now removed) suggested that the existing drinkers of the product were basically all trash and that she wanted bud light to appeal to a new generation of drinker. So, funnily enough, the existing customers all stopped buying the product

[Cherie]

I have yet to see a trans man in an advert, they are a hidden species

[Liam-]

They literally just used a trans woman in an advert, that’s what people boycotted over

[Niamh.]

Originally Posted by Liam-

They literally just used a trans woman in an advert, that’s what people boycotted over

Dylan Mulvanys whole schtik is insulting to women, it's like a bad parody of offensive stereotypes.

[Oliver_W]

Some people boycotted them for using a transwoman as spkkesman, and then some more people boycotted them for apologising for using the transwoman.

The truth of the matter is everyone should boycott Bud Light because it's basically piss

[Crimson Dynamo]

have a look at the prophetic Bud Lite advert from 1995. starts from 3.00

Youtube video

[Redway]

Why does everything have to explicitly cater to non-binary folk these days? What’s the meaning of all this ultra-woke nonsense?

[Cherie]

Originally Posted by Redway

Why does everything have to explicitly cater to non-binary folk these days? What’s the meaning of all this ultra-woke nonsense?

There is no such thing its just kids trying to stand out in the crowd, look at me mentality

[Redway]

Originally Posted by Cherie

There is no such thing its just kids trying to stand out in the crowd, look at me mentality

It's not just kids though is it. Even 45-year-olds are about this non-binary nonsense.

Yeah, sorry, but you're either a cis. male or female, intersex. or trans.; there's absolutely nothing in the way of biological gender beyond that. Most people have way more important things to worry about than what mother-sodding pronouns to call a blizzard-flake (we're beyond vanilla-snow at this point). Beer companies should not be catering to B.S.F.s (blizzard-snow flakes).

[hijaxers]

General public make their stand by pouring bud light away proving to companies go woke at your peril and watch profit drop through the floor.

[Redway]

Originally Posted by hijaxers

General public make their stand by pouring bud light away proving to companies go woke at your peril and watch profit drop through the floor.

Unfortunately not while it’s Ł2.10 at Spoons. I’ll take the unnecessary woke-ness for the sake of a cheap pint.

[hijaxers]

Originally Posted by Redway

Unfortunately not while it’s Ł2.10 at Spoons. I’ll take the unnecessary woke-ness for the sake of a cheap pint.

OK

[Mystic Mock]

Originally Posted by bitontheslide

the woman ceo of bud light (now removed) suggested that the existing drinkers of the product were basically all trash and that she wanted bud light to appeal to a new generation of drinker. So, funnily enough, the existing customers all stopped buying the product

Well the CEO probably regrets insinuating that now.

But thanks for the replies, it's truly appreciated.

I think that my opinion on this is that I don't personally hold much of a grudge towards Bud Light over this, but having said that I don't drink their stuff anyway so I doubt that they'd care what I think.

[Crimson Dynamo]

Youtube video

[Cherie]

It’s kind of offensive .no? Oh you are gay so you can’t handle the proper beer …here have a lite lol

[The Slim Reaper]

How it started:

Youtube video

How it's going:



You're all being taken for a ride on these culture war issues.

[Crimson Dynamo]

Originally Posted by The Slim Reaper

How it started:

Youtube video

How it's going:



You're all being taken for a ride on these culture war issues.

seriously that is your best gotcha?

sad

[The Slim Reaper]

Originally Posted by LeatherTrumpet

seriously that is your best gotcha?

sad

Seems like you're the only one who tries to rank *checks notes* gotchas.

I just posted the truth, so there's no need to cry about it.

[Oliver_W]

Originally Posted by The Slim Reaper

How it started:

Youtube video

How it's going:



You're all being taken for a ride on these culture war issues.

Grifters in the "culture war" ?! Who could have seen this coming??!!

To be fair though, it looks like he's in the audience of at an event of some kind. What you'd be given or have available there isn't always in your control.

[Crimson Dynamo]

Originally Posted by The Slim Reaper

Seems like you're the only one who tries to rank *checks notes* gotchas.

I just posted the truth, so there's no need to cry about it.

[Swan]

They alienated their core consumers by added a young trans tick toker to their marketing. They then shat themselves and tried to regain their core. All the while alienating the LGBT community for turning their backs on them in hope to get young straight frat teens, and middle age men to buy their product again.

They're ruined, neither side wants them now.

[Swan]

Oh and to add, Bud Light is such a weak beer. It's tastes like tangy brown water. That can't help.

Though American's are used to weak beer.

[The Slim Reaper]

Originally Posted by LeatherTrumpet

Originally Posted by LeatherTrumpet

its a tactic to not address the issue

bwahahahah look over there

and its a really bad/sad one

[user104658]

Bots has this right way back at the beginning of the thread; it wasn't so much the advertising used, it was the clear statement from the company high-ups of intent.

I.e. They said "We don't really like our existing customer base and want to try to move into a different space". Inevitably, if you tell a customer base they're not your target any more, some of those people are going to say "OK fine bye".

The problem though is that the new market they wanted to target isn't interested. No amount ifbtargetr d advertising is going to make them like the product; they dont want to drink these light mainstream beers. It's the wrong market entirely.

So the net result is a bigger loss of customers than gain of new customers.

Taking all the motion out of it, it was just a really terrible business decision.