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ThisisBigBrother.com - UK TV Forums > TV & Music & Sport > TV Chat > Product Placement on Commercial TV starts Feb-11
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Old 21-12-2010, 06:55 AM #1
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Default Product Placement on Commercial TV starts Feb-11
"The guidelines contain few surprises. Broadcasters will have to alert viewers when programmes containing product placement are aired by using an on-screen logo."

http://www.guardian.co.uk/media/2010...lacement-uk-tv


Ofcom you Fecking nutters
A Arrow saying this is a Product on Chewys Corrie.
He Will not Like It




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Old 21-12-2010, 07:43 AM #2
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this sounds stupid, they do it in films without arrows
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Old 21-12-2010, 08:04 AM #3
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this sounds stupid, they do it in films without arrows


Yes Ofcom
should be changed.

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Old 21-12-2010, 09:16 AM #4
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this sounds stupid, they do it in films without arrows
What have arrows got to do with it ?
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Old 21-12-2010, 09:17 AM #5
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Read Arista's post
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Old 21-12-2010, 09:30 AM #6
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Read Arista's post
There will be no arrows in Corrie :

Quote:
Broadcasters will have to alert viewers when programmes containing product placement are aired by using an on-screen logo.

This logo will be unveiled by Ofcom in the new year and will have to appear for a minimum of three seconds at the start and end of programmes that contain product placement. It will also appear after shows return from advertising breaks.
Last edited by Omah; 21-12-2010 at 09:32 AM.
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Old 21-12-2010, 10:28 AM #7
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Poxy 3 seconds Icon and Arrow.


It is Not needed.

just put it at the end credits


Chewy will also Hate ofcom.


Life In The Fast Lane.
Last edited by arista; 21-12-2010 at 10:29 AM.
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Old 21-12-2010, 11:47 AM #8
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Not too bothered it's just basically like where they put "Subtitles" except it will be a logo
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Old 21-12-2010, 05:45 PM #9
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Not too bothered it's just basically like where they put "Subtitles" except it will be a logo
Wait till you see it.
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Old 21-12-2010, 06:39 PM #10
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Wait till you see it.
This logo will be unveiled by Ofcom in the new year, so you can't have seen it yet .....
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Old 04-02-2011, 06:16 PM #11
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Has the logo been unveiled yet?

I wonder what products will be placed in Corrie? I hope this doesnt mean Frescho's becomes Tesco's!
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Old 04-02-2011, 06:20 PM #12
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Originally Posted by arista View Post
Poxy 3 seconds Icon and Arrow.


It is Not needed.

just put it at the end credits


Chewy will also Hate ofcom.


Life In The Fast Lane.

Kind of defeats the purpose of the logo if it's done after we've seen the product placement.
Plus, it's not the end of the world. Probably like the "subtitles" caption they put on everything these days.
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