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CBB8 Celebrity Big Brother 8 shown on Channel 5 from 2011.
Discuss Channel 5 Celebrity Big Brother won by Paddy Doherty.

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Old 31-01-2011, 04:04 PM #1
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Question Bill Boards & Advertising?

Do you think Desmond or Endemol would go out of their way to put Bill Boards across the UK for Big Brother's return?

I mean now with the devastating news that CBB8 will come first, I don't know I mean do you think they'd really promote 'Big Brother's Big Return' with Celebrity Big Brother billboards..?


Honestly what do you think they'll do in terms of advertising? How far will they go do you think?

I hope they don't get rid of the eye flashes and stuff, that'll be a travesty.

But yeah Bill Boards would be good AND NOT JUST IN ENGLAND.
I mean they did use Bill Boards in September with the R.EYE.P things, so do you think they'd do it again?
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Old 31-01-2011, 04:06 PM #2
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If it was to start in the summer probably not, but if it was to start January / next year, possibly (C5 did for Flash Forward).
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Old 31-01-2011, 04:07 PM #3
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If it was to start in the summer probably not, but if it was to start January / next year, possibly (C5 did for Flash Forward).
How come the summer makes a difference? Is it harder or more expensive to advertise then?
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Old 31-01-2011, 04:12 PM #4
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It'd be their flagship show so i'd be very surprised if they didn't give it the exposure it deserves. Big Brother will finally get some love from its channel after C4 neglected it from 2007 onwards.
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Old 31-01-2011, 04:15 PM #5
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Quote:
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How come the summer makes a difference? Is it harder or more expensive to advertise then?
Well outdoor advertising is naturally more lucrative in the summer when people are out seeing it but no what I meant was campaigns are probably booked months in advance, especially in the big cities, which is where it matters.
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Old 31-01-2011, 04:19 PM #6
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Well seeing as he owns papers, I imagine he'd insist on doing double spreads, which could be just as effective
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Old 31-01-2011, 04:22 PM #7
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Well seeing as he owns papers, I imagine he'd insist on doing double spreads, which could be just as effective
In his rags though, might attract the wrong sort of audience.
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Old 31-01-2011, 04:25 PM #8
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Quote:
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In his rags though, might attract the wrong sort of audience.
o_0

Viewers are viewers, if the ratings are up, who cares who watches
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Old 31-01-2011, 04:33 PM #9
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Quote:
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o_0

Viewers are viewers, if the ratings are up, who cares who watches
The companies buying the ad space do, but I was just saying.
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