[Josy]

A high street chain came under fire for selling scales aimed at little girls.

In a move criticised by campaigners for promoting unhealthy self-awareness, the tiny, bright-pink Hello Kitty scales have been on sale in branches of TK Maxx across Britain.

The news comes as growing numbers of body-conscious children are being admitted to hospital with eating disorders.

Siobhan Freegard, of parenting website Netmums, said: ‘A product that encourages a little girl to learn to weigh herself regularly and be conscious of her weight is shocking.

'Little girls should be left alone to have a proper childhood.

‘Encouraging a young child to compare herself to others will lead to low self-esteem and low self-confidence, and at worst to eating disorders.

'It’s irresponsible of the manufacturer to make this product and irresponsible of the retailer to sell it. They should put children’s welfare before profits.’

More at the link.

http://www.dailymail.co.uk/news/arti..._campaign=1490

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