[TomC]

Originally Posted by pontyboi

I really wish it wasn't a celeb version I mean people are obviously interested in real people again you just have to look at Love Island's ratings to see that but here Channel 5 go again with another CBB and wasting money on what could have been spent on a brilliant last ditch effort to save regular BB which again will be overshadowed by CBB.

It's literally the contrary. The reason LI is a hit in 2018 is because people idolise glamorous insta-esque models/celebs in this superficial social-media era we live in, and that's exactly what LI offers. By no means does the GP crave seeing your average bob-the-builder or Miss Hoolie on TV for 9 weeks right now.