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OG(den)
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![]() Forty years ago, newly-wed wives might have expected a pristine set of Elizabeth David cookery books as a wedding present - a then socially acceptable reminder of wifely duties to feed and nourish loved ones. While women clearly no longer need solely to define themselves by their nurturing role, in sharp contrast to the “slummy mummy” school of blogging, there is an emerging trend to focus on the joys of a traditional domestic setting, accompanied by the social media hashtag, #TradWife. It seems that sane women in their tens of thousands are throwing out microwaves and power suits, and investing their time and energies into the wholesome domestic arts of cooking, baking and homemaking – ironically finding a new revenue stream as a result. Feminists have been enraged by this 1950s-style movement, some describing it as analogous to the far-Right, where in the US in particular housewives and bloggers like Dixie Andelin Forsyth willingly ‘submit’ to their husbands, Gilead-style. Andelin Forsyth has more than 100K community subscribers and provides video instruction on every aspect of tradwifehood, from harmless bread making to the more eerie topic of greeting your husband at the end of the day. Here in the UK, traditional homemaker and author Alena Pettitt runs ‘feminine finishing school’ Darling Academy, which provides inspiration, guidance and empowerment for stay at home mothers. She argues that tradwifehood is just another choice for women and in no way anti-feminist. Once a stressed-out marketing manager, she now describes herself as ‘household CEO’; with a much higher status role, saying it gives her greater control and therefore more satisfaction and purpose in life. ![]() “Social media content is often content for entertainment’s sake,” says McCorquodale. “Followers of #TradWives are looking for positive distraction from their lives. And bloggers like Pettitt or ‘cleanstagram’ stars like Mrs Hinch are intelligent women who have stumbled upon an unanswered demand and are ultimately monetising the trend.” Balancing home and work isn’t exactly a new thing. Women have been working around their families for all of time. A fetishised 2020 nostalgia for home and hearth may feel like a retrograde step for enlightened feminists, but there are plenty who are running families and subsequent businesses successfully without the cultish hashtag. https://www.telegraph.co.uk/women/li...domestic-duty/ https://www.telegraph.co.uk/women/li...bonus-husband/ Are you attracted by a Tradwife Life? |
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