[Scarlett.]

Originally Posted by Toy Soldier

Thats only half of the story, it would be absolutely fine if it WAS about individual decisions and people wanting nothing to do with it on their own consideration, but it extends thoroughly into the issue of group identity. Its not "I want nothing to do with Rowling any more", it's "I want nothing to do with her any more, we shouldn't want anything to do with her any more, and if you disagree, you're no longer one of us".

Group rejection is an IMMENSELY powerful social motivator and it leads to countless people being unable to express a counter-opinion on a topic that has had a group consensus clearly outlined.

Why anyone would think that's a good thing I really have NO idea.

I've never personally seen anyone ousted because they still enjoy Harry Potter or something like that.