[Arneldo]

BIG Brother will play dirty this summer with a brutal “war and order” theme.

The housemates will be warned to up their game, or face an early exit.

And the theme was hammered home yesterday when Channel 4 unveiled the show’s new-look “shattered eye” logo.

Insiders said it was a deliberate move to make the logo black, the colour of authority, and red, the colour of war.

A spokeswoman teased: “Big Brother knows that power corrupts. And this year’s game-playing will undoubtedly shatter the housemates’ hopes of an easy summer.”

The show kicks off its 13-week run on June 5. And bosses have hinted they might even turn the nominations on their heads by putting contestants who escape the eviction vote up for the chop.

They could also copy a twist from the US version, forcing contests to appoint a weekly “head of house”.

A source said: “The weaker links might be made leaders, while others may see their control vanish. Expect sparks to fly.”

Meanwhile, host Davina McCall, 40, has denied reports that she is to quit after this summer to become an actress.

She insisted: “This is a silly rumour. There is no truth in it.”

DS