[arista]

[MTV, the world's first 24-hour music broadcaster,
is to stop showing rolling pop videos
in the UK after almost 40 years when it closes five
channels at the end of the year.

MTV Music, MTV 80s, MTV 90s, Club MTV
and MTV Live will all stop broadcasting
after 31 December, the BBC understands.

However, the flagship channel, MTV HD,
will remain on air, showing reality series including
Naked Dating UK and Geordie Shore.

The move reflects a shift in viewing habits,
with music videos largely consumed on
YouTube and social media rather than television.
A spokesman for MTV's parent company,
Paramount, declined to comment.]


https://www.bbc.co.uk/news/articles/cdr612yz8p0o

One Channel will remain

Of course, it was bound to happen.