[arista]

This was just on ITV Local London News


This even beat a BMW design.


Folds and opens out
and is safe.

http://www.ft.com/cms/s/0/750aa3e2-3...44feabdc0.html



"Bright spark’s folding plug is design winner
It is the most widely used connection in everyday life,
yet its form has barely changed since its birth in 1946.
The UK’s standard
three-pin plug – the world’s bulkiest mains plug – is ripe for reinvention.
Now Min-Kyu Choi, a South Korean-born London-based designer,
has radically redesigned it to fold flat – an idea that gained
him the Brit Insurance Design Award at the Design Museum on Tuesday night."