Just a thought to those that might be a little wary of the price channel 5 might have paid for 2 years of big brother as well as possibly packing more than is usual of amounts of bb into those 2 years Product placement is now allowed and there will be companys queuing up to pay big money to have their products seen on big brother.
Desmond isnt daft he knows the value of product placement we will see a lot less of those daft labels hiding the brand of everything. and it will have cost a lot for brands to get rid of them
(alcohol wont be allowed though the beer will keep the labels)